If you have an e-commerce company, then a Magento website is the right decision for you. It’s an Adobe software product that is an open-source content management system that can grow with a company and an endless number of add-ons that you can implement to meet your company’s specific needs.
To have a successful Magento site, though, you must optimize it for Magento SEO so that your visibility is increased in search engines.
To do this, follow these ten handy steps below and you’re well on your way to success.
1. Run an audit on your site
Before you start on any other item on this list to improve your page, you have to understand the condition that your site is currently in.
You may already meet some of these criteria and you only need to focus your efforts on the other optimization options. To do this, you should look at your domain to make sure Google is only indexing one version of your site, your structured data using Google’s free testing tool, your duplicate content, your site map, title tags, meta description, and page speed.
When you run this audit, you should track each area’s results so you know what needs to be done and what’s already completed.
2. Optimize your URLs
According to SEO best practice, every URL on your website needs to be optimized for your main page keyword on that page. Since your URLs must all be different, it should be easier for you to implement your targeted keywords.
This means that e-commerce sites should have clearly identified URLs for categories, subcategories, and product pages which will not only simplify user navigation but will also make your site more search-friendly.
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3. Have a simple menu navigation
The default Magento menu navigation is already well designed, with many key features that are easy to use for e-commerce clients. This menu already has categories, sub-categories, and sub-subcategories to the extent needed.
It’s very easy to manage them all on the backend; the only problem you may run into as an e-commerce business is that your wide range of products might create a cluttered menu structure. To fix this, you can either simplify the menu structure to fit more products under a single category, reducing the number of subcategories and so on, or you can implement a mega-menu.
A mega-menu allows a business to showcase all its products in a compact manner, while still using images to promote them all.
4. Apply for the correct extensions for Magento SEO
A lot of Magento sites use extensions to create the completed site, so it’s important to pick the right extension for your company. The extension you choose will have an impact on your site’s performance, usability, and cost of development.
There are some SEO extensions that can help ensure productivity and give you the right competitive advantage, as well as a continuous return on your investment. Look into both paid and unpaid extension options to find the one that’s right for you.
5. Investigate Your Competitors
When optimizing your site to be SEO-friendly, it’s also important to investigate and evaluate your competitors. Analyze your competitors’ product pages and note what keywords they’re using as well as which websites redirect users to them.
At the end of the day, you’ll want your Magento website to have a unique SEO plan, but it doesn’t hurt to find out how your competitors’ sites are performing.
6. Be mobile-friendly
It goes without saying that the majority of consumers will access your site from a mobile device these days, so you must absolutely ensure that every page of your website is mobile friendly, including your menu navigation, product images, URLs, and buttons.
To do this, make sure your design is smooth and responsive, your product descriptions should be shorter, your images should be optimized to load faster, and your buttons aren’t too small.
7. Make sure your site is fast
If your website is too slow to load (over 3 seconds), it’s highly likely that you’ll lose a vast majority of your visitors. To optimize the speed, upgrade your site to Magento 2 and make sure you’re staying on top of any updates that are rolled out.
You have to enable Flat Catalog to reduce the complexity of MySQL queries, check your system core and storage capacity, merge both your CSS files and JS files, and use the Magento Cache options.
8. Include the Google Analytics code
If you have a Google Analytics account, which you should, it’s useful to take your tracking code and add it to your Magento website by going into your System Configuration and inputting it in the Google API field.
This will provide you all the analytics of your website when you need them to optimize it further as time goes on.
9. Review your product pages
The product pages on your site that were added before you implemented your SEO strategy may need only a few edits or a complete overhaul. Don’t be daunted by the scope of the project, but create a timeline to optimize your product pages methodically.
When you go through the updates, you’ll want to have a descriptive product name, which includes your keyword, and a unique product description, both full and short, making sure they’re unique, informative, and relevant, highlighting your product’s key features.
You should also create title tags and meta descriptions following these standards, which not only have your keyword but also calls-to-action for your users.
10. Create inbound links
You want to also have quality links to your e-commerce site, which is a simple process of creating relevant links on other websites that will link back to yours. Build high-quality links to your website to increase your ranking on search engines and also gives your site more traffic.
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