One of the most important aspects of getting good search engine results rankings is the quality and presentation of the content of the website.
This makes the choice of the content management system (CMS) very important indeed because the competition for the top ranks for the target keywords can be intensely competitive.
According to Forbes, a Moz study has revealed that that the Page 1 results of a Google SERP captures as much as 71% of the clicks with the figure reaching as high as 92% at times. Compared to this, the results of the second page get a paltry 6% of the traffic.
Some of the best content management systems you can consider for driving your search engine optimization:
The popularity of WordPress is largely derived from its extreme user-friendliness based on the huge library of themes and plugins that allow users to customize virtually every function they can think of or need.
You get the benefit of a huge community of developers for assistance regarding any issue that you may face as well as a treasure trove of documentation and tutorials to help you to address concerns.
The learning curve is not very steep and managing content is easy through a user-friendly dashboard. However, it is vulnerable to security issues and you will need to take additional measures to keep yourself safe.
Also, a free and PHP-based CMS, Joomla has been rated very highly by its users.
It is suited very well for diverse applications ranging from inventory control, complex business directories, large reservation systems, in addition to standard websites.
Finding documentation, support, and tutorials is relatively easy for Joomla users as it has a very long history of development as well as a developer community that is large and active.
Users do not need to have expertise in custom coding as the CMS has loads of plugins and add-ons for every functionality you may require.
Another PHP-based and free CMS, Drupal packs in a large feature-set for building external and internal sites and offers a lot of tools for content organization.
The very active community offers many IRC channels, events, and forums as well as a huge amount of documentation on all aspects including installation, theme designing, building modules, and sites, which are constantly updated and improved.
It is easy to extend the functionality with the help of more than 6,000 modules leaving the user free to focus on design and content rather than coding features and functionalities.
This is a PHP-based CMS with priced versions ranging from $99.95 to $299.95. ExpressionEngine is a hybrid of open-source and commercial software, which ensures the presence of dedicated developers and committed technical support.
While it has relatively fewer add-ons and plugins compared to other leading CMSs, the set of 22 modules and just over 100 official plugins cover all the most commonly required functionalities.
Despite its relatively high cost, users enjoy very high security and a high level of support for boosting SEO.
TextPattern is also a PHP-based free CMS, which despite being extremely flexible, is largely overlooked by users.
It is not only very easy to set up out of the box but customization is equally hassle-free. Content retrieval and display are easily controlled with the help of a tagging system.
It uses its Textile feature to convert the plain text of content to XHTML, making it very user-friendly even for novice users.
With only about 120 themes available, users do not have the luxury of choice as in WordPress but the library of more than 700 plugins and over 50 modules cover more than just the basic functionalities.
The simple user interface and the detailed documentation are big advantages but you need to be comfortable with the smaller user community and fewer themes and plugins.
Users get improved usability with an interface incorporating Ajax and other Web 2.0 features. It also includes advanced content editing features, including the rollback to earlier content versions and the simultaneous editing of multiple records.
You have access to several built-in modules that address all common functionalities.
The lack of a large marketplace for themes may deter lay users but not designers who wish to develop from scratch using the in-built CSS framework.
SilverStripe is a free PHP-based open-source CMS that is best suited for developers who are experienced with coding though beginners have lots of tutorials and recipes as well as modules for features like blogs, forums, and forms.
Site styling can be done with any HTML and CSS as the code is isolated. It also offers support for different needs with multiple page templates as well as powerful authoring tools for content management.
Umbraco is a .NET-based free CMS that gives developers complete control over all aspects of design. With a focus on web standards, its template system is open and users can make a faster start with the help of starter kits and skins.
Silverlight and Flash content is easy to integrate while the tree-based site view makes content management simple.
Unlike many other CMSs, it works well with Microsoft Word content, which is a distinct advantage.
Concrete5 is a powerful but free PHP-based CMS that can serve as a web app development framework. Site design is very easy and can be done at many levels.
The in-context editing feature makes editing simple and user-friendly for non-technical users. An active community makes using Concrete5 very appealing.
Depending on the feature set CushyCMS is available in a range of versions starting from a free one to one that is priced at $28 per month.
The free version offers limited features, which means that users cannot use their logos or domain names or even customize the admin experience but it allows you to design an unlimited number of sites and pages.
The paid version has an expanded feature set, including support for user branding.
Content management and editing are very easy and the free plan is convenient for small users. The paid plan may, however, be too expensive, and too basic for large sites.
The CMS that you use does not necessarily have to be the best one or the one with the largest number of users. It should be the one that offers you the features and functionalities you need and is best suited for SEO.