4 Things to Know About Customer Lifetime Value
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4 Things to Know About Customer Lifetime Value

When you’re in eCommerce, you want to develop long-term relationships with loyal customers. This is an important part of being ahead of your competition. It’s much more time-consuming and expensive to acquire new customers than it is to keep the ones you have. That’s where the term customer lifetime value comes into the equation.  Below…

Paid Marketing Vs SEO – How to balance right in your strategy
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Paid Marketing Vs SEO – How to balance right in your strategy

Modern marketers will have to decide on a mix of paid versus organic marketing, and the perfect formula isn’t always forthcoming. Forbes highlights how 75% of consumers say paid ads make it easier to find information, yet 70% of clicks come through organic links. With such a paradox at the heart of modern digital marketing, and…

The Pros and Cons of PPC Marketing [2021 Update]
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The Pros and Cons of PPC Marketing [2021 Update]

The majority of people regards to pay per click or simply PPC marketing as the most viable option for promoting a business or a company over the internet. The same idea can be easily confirmed through any of the best pay per click advertising company operating anywhere in the world today. PPC is seen as…

SEO vs. PPC – Which Provides You the Better Value?
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SEO vs. PPC – Which Provides You the Better Value?

Most small businesses focus on getting their first group of customers through the door. They often consider leveraging the huge online marketplace to find and approach prospects. When it comes to digital marketing, driving traffic is vital to the success of most online endeavors. Your success often depends on the amount of traffic you are…

Know The 10 PPC Trends That Are Making It Big In 2021
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Know The 10 PPC Trends That Are Making It Big In 2021

Over the years, Pay Per Click (PPC) has emerged as a major online marketing strategy. Compared to Search Engine Optimization, it brings results faster even though it is a paid tactic. You can expect it to grow your online visibility and reach quickly, which is the reason why you should absolutely include it in your…

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