It’s incredibly important to select the right online store platform. The platform you choose can make or break your eCommerce business.
Luckily, there are a lot of choices for new or existing businesses.
These three platforms are often seen as competitors for the best eCommerce platform, even though they’re all very different.
Shopify is perhaps the biggest competitor on the market.
Meanwhile, hosting targeted to Magento users will invariably leave you with the most flexible platform.
Finally, Squarespace earns a lot of praise for being one of the best website builders and blogging platforms.
To help you select the best option for your needs, we’re going to highlight the advantages of Magento and examine how it differs from what Shopify and Squarespace offer.
– Advantages of Magento
- Flexible Content Management
The visual page editor functions intuitively to allow shop owners to create and customize their website easily.
Additionally, the content management interface is easy to use for everyone, no matter their technical proficiency.
- Responsive Configuration
Magento’s themes are viewable on a variety of screen sizes.
This is important as many customers tend to use their mobile devices to shop online.
- Enhanced SEO
The Magento platform was designed to be SEO efficient. This will improve the chances of your products showing up on search engines. Additionally, if you have the know-how, you can customize your SEO implementations.
- Strong and Expansive
A powerful and spacious platform, Magento can support up to 500,000 products per site, as well as over 80,000 orders per hour.
As a result, you will have plenty of room to grow and can offer your customers several different shopping carts on the same site.
- Upsells and Cross-sells are Included
Magento allows you to enhance your customer’s experience and increase your sales potential by including prompts to look at related options on product and checkout pages.
- Simple Third-party Integrations
This platform makes it easy to connect your eCommerce business to third-party integrations like MailChimp, eBay, Paypal, Google Shopping, QuickBooks, and more.
- Modify Security Permissions
Security is easy and customizable with the Magento platform.
This platform comes standard with PCI Data Security, CAPTCHA-equipped login screens, as well as secondary password prompts.
Furthermore, you can modify several levels of security permissions to keep your site safe by managing internal access.
- Dynamic Search Features
Magento offers an intelligent filtered search for shoppers.
This feature allows your customers to search and filter their product search based on several parameters.
The open-source nature of Magento’s platform means that you have access to an extensive library of custom extensions.
This will save you time and money as you won’t have to build tools from scratch.
– Comparing Magento to Shopify and Squarespace
- Their Themes are Proprietary
Unlike Magento, Shopify, and Squarespace’s themes are proprietary, and this means that you are limited in the changes you can make to your content.
- Limited in the Number of Products and Orders they Support
Shopify can handle over 100,000 products, and Squarespace can handle 200,000.
- Upselling and Cross-Selling require Additional Plugins or Code
Upselling and cross-selling prompts are not included with Shopify and Squarespace.
With Shopify, you will need to add additional plugins, and with Squarespace, you will need to add additional code to have these prompts.
- Third-Party Integrations are Difficult to Install
Squarespace and Shopify offer a variety of features, but they have a rigid page setup and structure.
You can add third-party features to pages; however, they can be complicated to install.
- Limited Customization for Advanced Functions
While Magento is an open-source platform, Shopify and Squarespace are Software-as-a-Service (SAAS) products, and therefore their code can’t be modified.
As a result, you’re limited in how much of your site’s code you can modify.
The main difference between Magento and Shopify and Squarespace is that Magento is a free, open-source platform, and the other two are SAAS options that require users to pay a monthly subscription fee.
Since Magento is open-source, it has many advantages that Shopify and Squarespace do not.
Magento allows for a lot more advanced functionality and customization, making it ideal for high traffic sites and large businesses.
Shopify and Squarespace, by contrast, are better suited for smaller businesses with less traffic.