In the ever-changing world of digital advertising, new trends emerge every once in a while, and the older ones fall into oblivion because digital marketing strategies are constantly evolving and improving.
Yet, content marketing is showing no signs of stopping. As they say—content is here to stay!
So, if you are not implementing such a strategy, you better get going.
But why exactly should you use it? Let’s take a look at the most compelling reasons for using a content marketing strategy.
What Is Content Marketing?
Before we dive deeper into the subject, let’s quickly revisit the basics. For instance, it is important to know that content marketing is a technique that relies on the use of engaging and informative content.
When it comes to content, marketers deliver it through different channels. The most popular ones are YouTube videos, infographics, social media posts, and so on.
One of the main advantages of content marketing comes from its affordability. According to recent stats, content marketing will cost you 62% less than traditional marketing. Additionally, you can even implement a great content strategy with the use of free content creation tools.
No matter which road you choose, it is imperative to produce high-quality content. If you manage to tick this box, the results will be astonishing.
Here are some other benefits of implementing a content marketing campaign.
1) Brand Awareness
When it comes to your business, the more people know about you, the better. Therefore, any method that can boost brand visibility is more than welcome.
What’s more, content creation can even let you target a specific audience. By personalizing the message, you can focus on one group in particular. How amazing is that?
Of course, promotional content can come in all shapes and sizes, so be creative. Articles, podcasts, email marketing, webinars—you name it. A well-designed content can be a part of every one of these advertising channels.
In fact, human creativity knows no limits, and that is why content is here to stay.
2) Engagement Rates
Another useful aspect of content marketing campaigns comes in the form of improved engagement rates. In other words, customers will interact more with your brand or business if you craft eye-catching pieces of content.
For example, if you write an informative article and answer people’s questions, they are more likely to share and promote you further. Or, they may sign up for a newsletter and buy the product at some point. Of course, the trick is to persuade them to read the content in the first place. But once you do, the content that provides useful information will only speed up your customers’ decision-making process.
In any case, content marketing can boost engagement rates in a simple and straightforward way.
3) Lead Generation
It goes without saying that lead generation is one of the main tasks of content marketing campaigns.
According to content marketing statistics, as many as 72% of business owners say that content marketing has generated more leads. Consequently, global spending on content creation and advertising is estimated to reach $300 million in 2019.
But wait, we have more information for you.
4) Conversion Rates
Creative content can build a bridge between your business and your clients. Moreover, it can build trust that results in conversions.
Not only that content marketing can increase conversion rates, but it can be three times more effective than outbound marketing. Of course, conversions are one of the prerequisites for making a profit, and that is why content marketing is still relevant.
Truth be told, improved return on investment is the holy grail we are all chasing.
5) Insights and Feedback
Last but not least, our final reason why content is king. No matter which forms of content creation you choose, one of the best things about this method is that it can provide you with lots of insights.
As we all know, data analysis can provide marketers with valuable information. Thus, business owners can use the information to tweak their offer and make it more attractive. For instance, feedback on social media should not be taken lightly.
The bottom line is that customers will often leave pieces of information every time they interact with the content. By analyzing this data, savvy business owners can step up their game to a whole new level.
As you can see, content marketing can provide lots of benefits. In our customer-centric reality, good-quality content can be a great way of promoting a product or a service.
Think about it. Even if you are not implementing a content marketing campaign at the moment, your competitors probably are. So, can you really afford not having a content marketing strategy?
Clearly, content marketing has not said its final words, and we can expect further growth of this advertising method in 2020.
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