If you have an online business and want to attract quality traffic, then it’s critical to have a website that can provide valuable information about your products.
No matter, whether your business is big or small maintaining web presence can be useful in promoting your products and services for selling them to your potential customers.
Internet Live Stats, an online website monitoring tool has reported about the presence of over 1.60 billion active websites across the world wide web.
This indicates that the online world is far bigger than our imagination with increasing competition which makes it crucial for entrepreneurs to have a solid web presence.
How to boost user experience with website design?
- Use high quality content
The best way to build your brand reputation is by creating content that is engaging to your readers and resonates with your audience.
The information that you share with them must be relevant, entertaining, informative and add value to your brand.
- Address your customer needs
Usually, the home page of the websites showcases the products and services to the customers, information about founders etc.
This makes it difficult for them to map the information required to achieve their goals. On the other hand, you can make your website more engaging to your customers by tweaking the toplined message to describe how they can benefit by purchasing your products.
Make sure to personalize your content by providing new insights and knowledge to your readers. Share purposeful content that provides solutions to them and offers better ways for solving their problems.
- Provide easy navigation options
You need to make your website smooth and easy to navigate by eliminating menu options at the top of your homepage. It’s important that your customer can follow your call to action than simply navigate around your website and get distracted.
You can put all the corporate related pages including press room, job opportunities etc at the bottom of the page.
- Use email marketing opportunities
With increasing global competition, it’s not enough to have high quality content but devise a marketing strategy which can make it easy to reach your target audience.
This is where email marketing can play a crucial role in garnering publicity for your products and services. With the increasing usage of mobile technology, there are greater number of people who use emails regularly.
According to statistics, there are more than 2 billion email users out of which 91% of the users check their email regularly. You can make the most of email marketing efforts for boosting your online presence and promoting online products in a more effective manner.
- Boost your website security
It’s important to secure your website using SSL certification to increase trust and confidence among your customers. Organization Validation Certificate helps to boost the credibility of your website by activating your browser padlock and displaying your corporate identity to your customers.
This provides greater assurance to them about safely using your website for conducting transactions and helps in improving legitimacy of your business.
In these days of online competition, it’s imperative to have an SSL certificate that can help to boost your Google ranking using SSL encryption technology.
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- Make your website mobile responsive
Mobile technology has changed the way in which people access the Internet today and given rise to marketing trends and the face of the online marketing industry.
As per Global Digital report in 2019, there are over 4.3 billion active users of
Thus, it’s highly recommended to make your website mobile-friendly that offers a better user experience to your customers.
Today, Google uses mobile-friendliness and responsive web design as key factors for ranking your website.
- Use social media channels
Social media is one of the main reasons why most customers spend maximum time while browsing the Internet.
There are different types of content posted across social media sites which have made a considerable impact and led to the growth of websites along with businesses.
Social media platforms such as Facebook have over 2 billion active users and will increase over the years. There are many big companies and brands which are using the power of social media to increase their network and boost their brand awareness.
- Include call to actions
Calls to action indicate to the users what action they need to take on the page. This is because once your users land on the page they need to have a sense of direction otherwise they are likely to get distracted and leave your site.
You need to craft effective call to actions which helps them to educate themselves and addresses their pain points. Call to actions can be in the form of offering discounts to customers or downloading a free offer etc.
Building online presence can be quite challenging as it requires careful planning and formulating the right marketing strategies to remain competitive in the market.
It’s essential to have a secure website with SSL certification to boost the confidence of your customers and help them to safely conduct transactions online.