Top 10 Best Tips To Write Emails That Get Opened, Read, and Clicked

When you look at your email stats, you notice that the opens aren’t as good as you’d hoped, and the click-throughs are disappointing. It’s depressing.

Email is the most popular way to connect with people in this digital age.

Does it feel like a big challenge to get people to open and read your emails? And then to go on to click through?

Do you know that more than 205 billion emails are sent every day?

An average office employee receives 121 emails a day. Just have a look at your mailbox and you will see that you have a huge list of unread emails.

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So, you’ve got people to open your emails. Now what? How do you keep their attention? How do you keep them reading your emails word for word?

Follow these 10 tips Writing Emails With A Human Touch:

How to get your emails opened –

  1. Address people by their names –
  2. Don’t be creepy. Feel free to personalize emails, but don’t repeat people’s name too often, because it makes you sound like a call center script.
  3. Keep it short. Edit your emails with rigor. Long and unwieldy emails slaughter your readers’ interest. Challenge yourself to cut your text by half next time you edit.
  4. Make them feel important. Pay very close attention to the words you use in your emails. Make your recipients feel important, and do it honestly & sincerely.
  5. Use the word you. Because it’s one of the most persuasive words in the English language.
  6. Use the power of the PS. Remind people of a deadline. Or repeat what they stand to lose.
  7. Be genuinely interested in people. If you want to make your emails engaging, you have to be interested in the recipient.
  8. Respond Promptly.If you want to appear professional and courteous, make yourself available to your online correspondents. Even if your reply is, “Sorry, I’m too busy to help you now,” at least your correspondent won’t be waiting in vain for your reply.
  9. Be a storyteller.A story works much better than facts and figures.  Don’t just tell a story, dramatize it and make it compelling.
  10. Write a meaningful subject line. Before you hit “send,” take a moment to write a subject line that accurately describes the content, giving your reader a concrete reason to open your message.E.g – Subject: “10 confirmed for Friday… will we need a larger room?
  11. Send follow up emails. Just sending a single follow up email can increase the response rate. A tool like Respona can be useful for automating follow up emails.
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Now it’s your turn! What other points would you add to this list? How do you “humanize” your emails?

Share your thoughts with me in the comments below!

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Rahul Setia was born and raised in the Kaithal, Haryana. He worked at brands like Jabong, ProProfs etc. He was also in the List of Top 100 Social Media Influencer's 2019 by Status Brew. He lives in Delhi/NCR and is a Digital Gig & Founder of Websites i.e,, Follow me on: LinkedIn, @rahulsetia007 and Facebook.

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