If you run a business or online store in 2019, you need excellent web design. If you don’t, you could miss out on opportunities to convert your visitors and customers.
However, you need to follow the right strategies that are proven to work. That way you can avoid common pitfalls in the web design space and ensure your site is high quality.
Here are 10 web design trends for 2019 you must know:
The modern consumer is more distracted than ever.
They have a million apps, social media platforms, channels, and podcasts to catch up on. Therefore, getting attention is more difficult than ever.
If you are really going to stand out in today’s world, you need a web design strategy that focuses on this top part of the funnel.
The magic of a great website is that once someone visits it, you can convert them to raving fans.
However, if no one finds out about it in the first place, it doesn’t matter how great it is.
Therefore, a meta-strategy you must take in 2019 is mentioning your site at every opportunity: with friends, customers, family, and no social profiles.
That way, you continue to drive more traffic and really let your site shine.
Engage Their Interest
If you have spent any time at all studying marketing recently, you will know that entrepreneurs are struggling to hold their visitors’ interest.
Once people land on your site, you cannot afford to bore them. You need to get to the point right away.
Many websites make the mistake of rambling on about their projects, their awards, and their mission.
The problem with this is that it focuses on the business. Customers don’t care about your business.
They want to know what’s in it for them. So provide relevant facts, information, stats, and more to engage your market.
That way you can build a deeper relationship because they understand that you care about helping them.
If you view your website like a funnel (which you should in 2019) then each step is meant to accomplish a goal.
Once you have driven traffic to your website, it needs to be designed in a way that generates desire.
This has to do with your content.
The first portion of your content that can accomplish this is your blogs, articles, and news section.
However, visual design and layout also have a strong emotional impact. It can make or break your website efforts due to how visual the web is today.
Ask for Action
Far too many websites like clear directions about how to take action. Even if you don’t want people buying anything from your website directly, you need to include calls to action.
For instance, if you want people to hop on your email list, you need to include an option box.
Furthermore, let them know if you want to them to take other actions, such as read more or share your blog with others.
Don’t assume that your visitor will know what you want them to do. It might seem obvious to you, but you were the one who created the content, so keep that in mind.
Social media has never been more important to your online web goals.
However, many companies don’t have the kind of social integration necessary to take advantage of this powerful web trend in 2019.
Hiring a professional firm, like Web Design West Sussex, is always one course of action.
While that is a smart move, even if you want to do it yourself, you need to understand the principles of how people engage with social. They don’t want to be sold on social.
This space is an opportunity to share your brand’s story in a softer way and build rapport.
Link your social pages to your main site and you can leverage both to feed each other traffic over the long term.
Follow Up With Grace
One of the biggest mistakes you can make is not following up. The trend is that companies who follow up win more business from their prospects. They also have a chance to reach them first so that they aren’t losing out.
Offer Instant Customer Service Help
People are more impatient than ever in today’s world. One way to remedy this is to show that you really care.
Go above and beyond by offering faster service than your competitors. This will make you stand out.
If you want to grow your business then you need automation. You simply don’t have enough hours in the day to do everything yourself.
When you leverage automation, you can watch as your profits decrease without adding more expenses to your bottom line in the form of labour or time.
David Ogilvy, an advertising legend who inspired the Mad Men type image of Madison Avenue in the 1960s, said back then that video would be a powerful medium.
He was quite prophetic. Video has only grown in its popularity and ability to engage and convert users.
If you want to participate in one of the most dynamic trends of the year, get video into every aspect of your site, app, and email experience.
You can no longer afford to have a website that is not optimized for mobile. People browse on a range of devices.
From smartphones to tablets, to mini tablets, you never know where they will try to access your site.
Your website design should be responsive and have a great user experience on every device. Otherwise, you could lose customers who are frustrated and simply leave your site for a competitor.
When it comes to different aspects of your business, perhaps none are as important as web design.
The modern visitor expects excellent quality, ease of use, and professionalism.
So don’t risk losing business because your site isn’t up to par. Review the 10 trends above and make sure you are implementing them in your business.
That way you can be poised to grow now and going forward.