From small legal practices to big legal enterprises, all have undergone huge losses by producing half-baked marketing campaigns with minimal results. As digital marketing evolves, the techniques used should benefit law firms in building their brands. Read on and get marketing ideas for law firms across their different sizes. Landing Pages Showcasing Core Services Inclusive…
With the ever-evolving digital systems, a career in the marketing field is a step with endless opportunities. Learning how to improve yourself in the following areas will keep you competitive in digital marketing. Excellent Analytical Skills Current digital marketing depends on data to charter the way forward. Hence a digital marketer should have excellent analytical…
Melbourne is arguably the best city in Australia when it comes to quality of life and business opportunities. Aside from being a global hub for the country and state, Melbourne is also considered a technological hub, with more than two thousand startups being based out of Melbourne. This is mainly due to the various incentive…
Do you want to find a more efficient way to reach your customers? If so, email broadcasting may be the perfect solution for you. Email broadcasting is the process of sending out a mass email to a large group of people. Around78 percent of marketers have seen increased email engagement over the last 12 months….
Very few businesses today have not taken advantage of the opportunities offered by digital marketing. The number of Internet users worldwide is increasing at an impressive rate, and so are online buyers. Online marketing is vital if you want to establish your brand’s presence, extend its reach, attract new customers while retaining the existing ones,…
Challenger brands are considered as some brands that are neither going to be the market leaders nor be some niche companies. Although they are commonly perceived as the underdogs in the industry, they are more focused on what rather than who they challenge. They possess ambitions that exceed their conventional marketing resources. However, the problem…
Search Engine Optimization, known as SEO, is one of the most effective marketing tools. This tool involves different practices that help you improve the search engine rankings of your website. SEO also helps improve the quality and quantity of traffic on your website. Many companies often underestimate SEO, believing it to be just a way…
Many organizations rely on in-house marketing and advertising capabilities. However, working with an advertising agency is often important when it grows. Branding agency specialists are experts in advertising, and enlisting their help in marketing campaigns may help your firm gain credibility. There are several strategies for locating a reputable advertising firm. Here are some recommendations…
Every business in today’s world, no matter how small or big they are, is going digital. And with the advent of eCommerce websites, companies can target a broader market without moving a muscle. If you own a business and want to make it flourish in the virtual marketplace, don’t think twice about investing in eCommerce solutions like…
YouTube and Facebook have always been two of the most widely used social media apps. However, Pew Research’s report on social media use also notes that Instagram ranks third, with a huge following from young adults — and 73% of them use it every day. Even outside of young adults, more people from other age groups also…
We love pitch decks. Love them. We believe that knowing how to create a compelling pitch deck is one of the most important skills an entrepreneur can have. And when you’re pitching, it’s something you need to know how to do well. It turns out, building a great pitch deck doesn’t come easily to most…
The invention of modern technologies and the internet have made it possible for consumers to shop online. This is possible because customers can make orders and have their goods delivered to their doorsteps within a click of a button. Therefore, it makes sense for any firm that wants to connect with online consumers to have…
Social media is something we’ve all embraced and accepted as a significant part of our lives. From Facebook and Instagram to Snapchat and Twitter, we love those daily interactions with our friends and followers. And, Snapchat is one of the most favored social media platforms among young social media users. Why? Most likely because it’s…
At present, Instagram is the sweetheart of all social media lovers and marketers. And there are reasons behind this. 13% of the worldwide population is on Instagram, and 80% of them follow different brands. User engagement on Instagram is also high, boasting 4.21%, 10x higher than Facebook, 84x higher than Twitter, and 54x higher than…
There are occasions when it’s challenging to track your search history on Instagram. Typically, the search history is a catalog section that provides easy access to your previous searches. You can quickly find your searches through it. It’s more beneficial when you have a social media app or a social network. This way, you can…
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