Content writing is a crucial aspect of any business blog or website. Well-crafted SEO content brings visitors to a site.
According to research, 90% of consumers make their choices from the first page or two of search engine results.
If you’re writing web content, it’s unlikely that your client is promoting a truly unique service or product.
Odds are, that client is one of several hundred business owners attempting to market to a specific online niche.
To help clients stand out, it’s crucial to bring certain elements into blog posts, directory articles, social media posts, and web content.
This makes it easier for search engines to locate the content and it will improve clients’ overall rankings.
To that end, here are several quick, effective tips for writing SEO-focused online content.
Include Keywords in the Title
Witty, amusing titles may be fun to create, but titles with relevant keywords bring in more leads and sales.
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Google is the internet’s most popular search engine; each day, over five billion searches are performed.
Google gives more weight to titles than to the content itself, and including keywords in titles is a simple way to get that content ranked higher in the search engine results.
Use the Keyword In the First Sentence
The first sentence on a blog post or article should include the keyword or phrase in the form of a question or a statement.
Consider bolding the phrase for additional impact.
When search engines crawl or index sites, they give higher priority to bold or italicized phrases and words.
Don’t Stuff Keywords
Keywords and key phrases reach peak effectiveness when they’re used every 125-150 words.
When keywords are stuffed, it gives a poor and awkward impression of the writer’s skill.
Furthermore, when the search engines’ crawling registers those excess keywords, it may classify the article or post as spam, negatively affecting the client’s rankings.
Make the Content Evergreen
When content is evergreen, it’s high-quality, in-depth, and forever relevant. Social search engine optimization, or improving sites’ visibility through social media, is becoming more important for content writers.
The content you create should get the audience’s attention and stay relevant long after it’s been published.
This makes it more likely to be promoted and shared by readers, improving the site’s SEO in an organic, viral way.
Target Geo-Focused Keywords
Because the online marketplace is becoming increasingly competitive, specialization is one of the only remaining ways to become a standout.
If a client serves a particular area, be sure to include geo-targeted keywords in the content.
Potential customers are highly specific in their online search activities, and in most cases, they want local providers who offer their services and products nearby.
When creating web content, you’re not writing a novel; you’re creating articles and posts that sell a service or product.
Don’t use complex terms and verbose phrases; rather, use action verbs and industry buzzwords to liven up the content.
Be Liberal With Links
Just as with italicizing and bolding, Google and the other search engines give additional weight to keywords and phrases with links.
Use hyperlinks to relevant products, articles, and industry references.
A good place to include links is at the end or the beginning of an article and closing with a call to action is a solid SEO strategy.
Web content writers have a tough job, in part because search engines’ algorithms are constantly changing.
By following these SEO-friendly writing tips, however, it’s possible to create evergreen, engaging content that ranks high in the search engine results.