The advent of globalization and the digital age has transformed the consumer buying experience. Today more than ever, consumers have access to countless alternatives for a product or service. With just one click, they can switch to your competitor.
Therefore, it creates an added burden on businesses to differentiate their products and services from others.
This is true for economic hubs like Dubai that have seen tremendous growth in business activities. One method that businesses have identified to retain and attract customers is through exceptional and positive user experience (UX) on their websites.
Therefore, Dubai’s web design companies and others worldwide have started selling
Most of the online businesses that you come across will rightly say that one of their competitive advantages is a user design that is attractive for the customers and helps them easily browse the website.
Therefore, in this post, we discuss several ways of improving the UX on a website.
1. A/B Testing
Any business would have conducted countless testing and experimentation before becoming successful. Testing and experiment allow a business to identify the best solution. This is where A/B testing plays a crucial role. It is also known as split testing or bucket testing and involves testing two or more versions of a webpage or application.
These versions are then randomly shown to users, and important statistics are tracked.
One of the statistics is how long the user spent on the webpage. Another statistic is whether he went on to browse other pages of the website or left after viewing the first page.
It allows web designers to know which version sits well with users and would help in higher conversion rates.
A minor design change can significantly affect your conversion rate. Therefore, the design team must conduct A/B testing often to determine the best design for the website.
2. Increase Your Loading Speed
According to Google, if your website’s loading time is more than 3 seconds, 56% of mobile users. As mobile phone users continue to rise every year, this percentage is bound to increase even further.
The increase in this percentage means that your website will lose a significant chunk of its traffic which does not bid well for your business.
Even Google made a change to its search algorithm to account for a website’s loading speed. Websites which take longer to open will lose their rankings in Google’s search index.
People cannot wait long for your website to open as they have many alternatives available. Therefore, improving your website’s loading speed will improve not only your search ranking but also the UX.
3. Content Must Be Interesting & Relevant
The content must be interesting enough to captivate the audience. It must also be relevant from the viewpoint of Search Engine Optimization.
The keywords that users search on different search engines must be included in the content of the website. It allows users to find relevant information quickly.
Moreover, using relevant content builds a level of trust between the user and the website.
The user is likely to come back to the same website next time as well and recommend the website to other users. Relevant content is one of the foundations of a good UX.
4. Reduce the Number of Webpages
The associated pages on a website must be limited. Too many webpages can overwhelm a user and make navigation harder. It is especially true for first-time visitors to a website.
Therefore, the information/product or whatever the user is searching for must be made easily searchable. Otherwise, you risk losing users.
5. Use Call-To-Action Buttons
The call-to-action (CTA) buttons are the buttons that you use on your website to guide users towards your goal conversion.
The following examples will help you better understand the CTA buttons:
- Download Buttons
- Sign Up
- Create Account
- Learn More
6. Pay Attention To Your Homepage
The homepage is the first page that a user gains access to when clicking on the link to your website.
Therefore, it should highlight all the important information about your business and contain links to other pages on your website. The lack of a homepage will lead to confusion and might affect your website traffic.
7. Use Above-The-Fold To Highlight Important Information
Above-the-fold refers to space on a webpage before the user is forced to scroll down to access the rest of the webpage.
Experts recommend putting valuable information above the fold. If vital information is viewable above the fold, then the users are likelier to scroll down and view the rest of the page as well.
However, it does not mean that one should force all the information above-the-fold as it would affect the UX. There should be sufficient white space between the texts and pictures.
The users must not feel that the website is trying to force information to them.
8. Incorporate Feedback and Conduct Site Audit
Users always leave feedback regarding your website. Therefore, always keep checking your emails and social media channels for comments and suggestions on improving your website.
As the users are what drive your website, their feedback is vital to your website.
Secondly, conduct regular site audits, ahrefs.com, sitechecker.pro
- Social Media Presence; and
- Search Engine Optimization.
Please note that some audit tools might include more benchmarks. The below figure is an example of a site audit using seoptimer.com tool. In terms of SEO and performance, the website has a lot of room for improvement, while the security of the website is excellent.
These are some of the ways to improve the UX on any website. Following these tips will result in positive feedback from your users and help you to improve your website traffic.
Technology is an evolving field; therefore, you should always keep an eye out on the latest trends and techniques to improve the UX and the web design.
Without continuous improvement, you risk becoming complacent, due to which your website and business will suffer.