Best Applications for Digital Signage in Healthcare Organizations
Whether a healthcare provider is publicly or privately funded, patient happiness and cost-effectiveness are two of the most critical metrics to track.
Digital signage is a cost-effective and efficient solution to increase patient and healthcare provider satisfaction in a business increasingly investigating digitalization across all areas due to the explosive expansion of competing for super specialties.
While printing, conventional boards are more challenging to maintain and update; they are quickly rendered obsolete in the rapidly developing healthcare field, making digital sign boards a far more advantageous and effective alternative. Patients may benefit greatly from the use of digital signage in healthcare facilities. It may significantly influence healthcare companies if it is used effectively and strategically.
Here are several effective applications of digital signage for healthcare, along with helpful hints and suggestions.
Best Applications of Digital Signage for Healthcare
Digital Wayfinding Signage
Because of the many different services and departments that need to be housed under one roof, hospitals are the most complicated sort of structure. According to studies, there is an annual monetary loss of almost $220,000 due to hospital navigational delays. Patients unable to find their way around the hospital could be late for scheduled appointments, which might have serious consequences for the facility.
You can easily lead your guests and patients to their desired locations with digital directories and wayfinding signs. Patients and visitors may easily use this self-service if you put it in a prominent area, such as the entrance, hospital lobby or elevators. It will provide your employees more time to concentrate on their work rather than managing traffic.
Touchscreens (typically iPads on pedestals) are being used as check-in terminals at smaller healthcare facilities such as pediatric clinics and pharmacies, making it easier for patients and their parents to check in without having to wait in line or fill out a mountain of paperwork.
Using a computerized technique for check-in decreases the likelihood of transcribing mistakes, eliminates the danger of losing or forgetting a patient’s information, and streamlines traffic flow in the waiting area.
It requires just a little outlay of resources yet yields multiple benefits. Customers may see, for instance, their current queue position by checking in online and having that information displayed on digital signs strategically placed throughout the buildings.
Displaying digital signage in waiting rooms has been shown to keep patients and their loved ones occupied while waiting, making the time pass quicker in their minds. Hospital waiting rooms may benefit from having such displays installed to show token numbers, healthcare-related movies, news stories, facility updates and more.
It may also provide health and wellness suggestions, information and instructions pertaining to certain illnesses and associated sectors. Advertisements for socially pertinent subjects to OTC medications may be seen on these billboards. Patients may wait in comfort with the aid of various entertaining materials that can be exhibited on screens.
In addition, the reviews and tales of successful treatments presented on the board immediately connect with patients and visitors, boosting confidence and calming minds. The ever-changing text and imagery may greatly improve the waiting experience.
Getting the word out about a sudden shift or more assistance needed at bigger healthcare facilities might be challenging. Many employees are doing crucial, even life-saving, tasks and cannot be expected to check email continuously.
Digital screens placed in key areas of hospitals and other care facilities allow for the rapidly disseminating of critical information.
Digital Advertising and Marketing
Digital signage for commercial purposes is one of the most widespread uses of this technology. Not surprisingly, the healthcare sector is the same. Healthcare digital signage is a successful communication channel for hospitals to communicate marketing messages to their target audiences (52% of patients acquire health information via healthcare digital signage).
Putting your digital advertising display in a high-traffic location, such as a hospital lobby or main corridor, can boost the exposure of your campaign to a larger audience and enable you to showcase more compelling content.
Increasing recognition may be accomplished in several ways, such as promoting healthcare goods or drawing attention to a certain area of expertise at your institution.
Hospitals may do more to foster links with their communities by publicizing upcoming community activities and fundraisers. To further establish your hospital’s legitimacy and gain patients’ confidence, you can include biographies of your best physicians and any recent honors your medical staff may have achieved.
In addition, your hospital may profit from advertising on digital displays by renting out space to related businesses in the healthcare sector, such as pharmacies, health insurers and medical equipment manufacturers.
Digital billboards might be used as an emergency response tool by broadcasting warnings and safety instructions at the touch of a button during times of crisis.
The building’s digital displays may be instantly updated with critical information from a centralized control system, including notifications about the need for blood, severe weather or warnings or information about epidemics. These boards allow simultaneous communication with patients, visitors and staff.
Digital Bulletin Boards
Efficient communication between a facility and its patients is crucial to the delivery of high-quality medical treatment. Consider installing digital bulletin boards in the hospital’s corridors or outside exam rooms to get your message through to patients and visitors.
Put signs reminding people to get their yearly flu shots, outlining proper hygiene procedures or detailing visitor expectations. Using digital bulletin boards, you may make changes to the material shown on all of the displays in your hospital with a single click.
Communication between different areas of your hospital may be facilitated via bulletin boards. Your team may miss an email with crucial information if they are too preoccupied with their daily tasks to read it.
Digital bulletin boards in break rooms are an excellent method to ensure that all employees are on the same page. Create a playlist to cycle through several messages, keeping your information front and center for your team at all times.
In addition, digital bulletin boards may be used to post-shift schedules at nurse stations so that doctors and other medical personnel can easily see who is on duty.
Digital menu boards are a common use of digital signage, and they are especially useful in healthcare institutions (mostly hospitals) with their eating facilities.
Hospital cafeteria menus tend to rotate more often than those of comparable eateries. Printed menus may become confusing when products sell out or are replaced regularly. By switching to a digital menu board system, your kitchen staff may change the menu items in one location and have them appear correctly on all the boards.
Digital signage is well suited for the dynamic healthcare sector. It’s simple to update and gives staff, patients and visitors access to up-to-the-moment data that’s important to them.
Extremely effective digital signage solutions may be found in various form factors, price points and budgets. Any organization, from the tiniest doctor’s office to the biggest hospital, may now provide its staff and patients with real-time access to data.