With the pandemic still raging in much of the world, traditional in-person events aren’t feasible right now. That’s why virtual events have exploded in popularity over the past year, and there’s no sign of that trend slowing down anytime soon. Here’s a look at why virtual events are taking over in 2022.
- Why Are Virtual Events So Popular?
- How to Choose the Best Virtual Event Provider for Your Business Needs?
- The Future of Virtual Events
Why Are Virtual Events So Popular?
There are a few key reasons virtual events have become so popular in recent months.
1. The Flexibility of Virtual Events
One of the best things about virtual events is that they can be held anywhere in the world. That allows event organizers to tap into new markets and reach attendees who might not have been able to make it to an in-person event.
What’s more, virtual events can be designed to appeal to specific target audiences, which helps ensure that everyone who attends is interested in what you have to say.
Virtual events also offer a lot of flexibility when it comes to formatting. There are many different types of virtual events, from webinars and live streams to fully immersive 3D experiences. That means a virtual event format will be perfect for your needs.
2. The Convenience of Virtual Events
Another significant advantage of virtual events is that they’re much more convenient for attendees. No need to worry about booking travel or taking time off work. All people need to do is log in from their computer or mobile device, and they can participate in the event.
Moreover, virtual events can be quickly recorded and made available on-demand after the event has ended. That means people who couldn’t make it to the live event can still watch it at a later date.
3. The Cost-Effectiveness of Virtual Events
Another significant advantage of virtual events is that they’re often much more cost effective than traditional in-person events. That’s because you don’t have to worry about renting a venue or footing the bill for travel and accommodation.
Plus, with a virtual event, you only have to pay for the platform you use to host your event—and there are plenty of free options if you’re on a tight budget. All told, that can end up saving you thousands of dollars compared to an in-person event.
4. The Environmental Impact of Virtual Events
Finally, it’s worth mentioning that virtual events are also much more environmentally friendly than in-person events. That’s because there’s no need to transport people to a central location, and you can use digital materials instead of paper.
What’s more, most virtual event platforms allow you to offset your carbon emissions—something that’s becoming increasingly important to consumers.
How to Choose the Best Virtual Event Provider for Your Business Needs?
With the Covid-19 pandemic still raging, many businesses have been forced to get creative to continue serving their clients and customers. One way businesses have adapted is by hosting virtual events.
Virtual events are a great way to stay connected with your audience, but they come with challenges. Namely, how do you choose the best virtual event provider for your business needs? Here, we’ll give you tips on making sure you select the right provider for your next virtual event.
1. Make Sure They Have Experience
You wouldn’t hire a DJ to host a webinar, so don’t hire a webinar platform to host your virtual party. Make sure the provider you choose has experience hosting the type of event you’re looking for. If they don’t, chances are they won’t be able to provide the level of service and support you need to ensure your event is a success.
2. Check Out Their Client List
An excellent way to gauge whether or not a virtual event provider is up to the task is by checking out their client list. It is a good sign if they’ve worked with big names in your industry. It means they can handle large-scale events and have the resources and expertise to do so.
3. See If They Offer a Free Trial
Many virtual event providers offer free trials of their services. This is a great way to get a feel for their platform and see if it’s a good fit for your needs. If they don’t offer a free trial, that’s not necessarily a deal-breaker, but it’s something to keep in mind.
Choosing the right virtual event system like Eventtia is essential to ensuring your event is successful. By following these tips, you can make sure you find a provider that will meet your needs and help you put on a fantastic event.
The Future of Virtual Events
The COVID-19 pandemic has forced many event managers to get creative with delivering their events. For some, this has meant moving their events online and making them virtual. But what does the future of virtual events look like? Here are four predictions for the future of virtual events.
1. More Engaging Content
Virtual events will continue to become more engaging, with a greater focus on delivering an immersive experience for attendees. This means that event planners must pay close attention to their audio and video quality and use engaging tools like polls and chat features.
2. Improved Measuring Tools
One of the challenges of virtual events is that they can be difficult to measure. However, this is changing as new measuring tools are developed. Event planners can track everything from who attends their event to how long people stay engaged. This will help them fine-tune their events and ensure they deliver value to attendees.
3. Greater Interactivity
There will be a greater focus on making virtual events more interactive to replicate the in-person experience as much as possible. This could include live Q&As with speakers, breakout sessions, and virtual games or experiences. Event planners must get creative to ensure that their events are truly interactive and engaging for attendees.
4. Accurate Attendance Tracking
In the past, one of the issues with virtual events has been inaccurate attendance tracking. This is because it’s easy for people to join an event without registering or providing any contact information.
However, this is changing as new technologies are developed that allow event planners to track attendance more accurately. Attendance at virtual events will be much easier to track and quantify.
Virtual events’ future is bright, with more engaging content, improved measuring tools, greater interactivity, and accurate attendance tracking. Event managers who embrace these changes and deliver genuinely innovative virtual events will be well-positioned for success in the coming years.
There’s no doubt that virtual events are taking over in 2022. From their flexibility and cost-effectiveness to their appeal to global audiences, there are many reasons why event organizers switch to digital formats. So if you’re planning an event, consider going virtual—you won’t regret it!