YouTube and Facebook have always been two of the most widely used social media apps. However, Pew Research’s report on social media use also notes that Instagram ranks third, with a huge following from young adults — and 73% of them use it every day.
Even outside of young adults, more people from other age groups also use the app compared to others. For instance, 13% of those aged 65 and above use Instagram, compared to Snapchat’s 2% and Twitter’s 7%.
Since Instagram is continuously seeing a growing share of American users, so it’s become essential for businesses to also create an account on the platform to help spread brand awareness.
However, for you to catch people’s eyes, you’ll need to put in the effort to create a visually appealing feed, not just posts.
You can think of your feed as the digital representation of your business’s personality, and if people like it, then they’ll more likely follow you since they want to come back for more.
So to help you create that follow-worthy feed, below are a few tips to follow:
Decide on a theme
Choose a grid style
Plan out your content
Use high-quality photos and videos
Try apps to help you plan your feed