Semrush vs SimilarWeb : Which One Is A Better SEO Tool

Back in the day, promoting a business was a tough task. However, with the evolution of the internet, promoting a business has become a piece of cake. 

There is one problem, though. 

The internet is filled with millions of websites, a majority of them promoting the same business as you.

So, while making a move, one can have these questions in mind: How do I get noticed? How do I attract more viewers to my website? How do I get trustworthy information?

The answer lies in how well you can excel in Online Marketing since now everything is getting digitized.

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Presently, the most widely used Online Marketing tools available in the market are Semrush and SimilarWeb.

But with time, Semrush has emerged as the industry leader, offering more than 50 tools, accurate databases, and advanced SEO features.

On the other hand, SimilarWeb also gained popularity while offering similar features.

Since both have several similar features, you may get confused about which one to choose; thus, let us help you make the fair choice.

Before we compare Semrush vs SimilarWeb, we must understand what each platform has to offer.

SEMrush

First, let’s talk about Semrush.

Semrush vs similarweb
SimilarWeb vs Semrush

Semrush

Semrush is an all-in-one marketing tools suite. The company prides itself on industry-leading marketing insights.

Semrush aims to help customers improve their online visibility by offering them a platform that they can use for SEO, PPC, SMM, Keyword Research, etc.

Other options provided by Semrush are Competitive Research, PR, Content Marketing, and Marketing Insights.

Semrush is known for its dedicated set of SEO tools. Furthermore, it also has tools used by PPC advertisers and content marketers.

It can be used to get connected with Google Analytics as well & web extensions for popular search engines (Safari, Google, Firefox).

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If you are new to this and don’t know much about how to use its services, you can easily watch the videos broadcasted by the company to learn their usage.

Start with the Semrush’s Overview video, which offers a deeper insight into its working. You can even go through the step-by-step guide covering many topics in-depth, providing you a better understanding of various tools they offer.

Well, to understand its working properly, you can watch the videos such as the SEO tool kit. or you can even check Semrush features in detail here for a better understanding of this awesome marketing automation tool.

Using the dashboard is simple, you just have to get the hack of it. 

Pros of Semrush

  • All-in-one suite for SEO tools
  • Free trial for premium plans
  • Dedicated local SEO tools
  • Industry-leading Keyword research

Cons of Semrush

  • Users might take time getting used to the interface
Semrush vs SimilarWeb : Which One Is A Better SEO Tool 1
Fig. Semrush dashboard

Now let’s have a look at SimilarWeb and its working.

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SimilarWeb

Semrush vs SimilarWeb : Which One Is A Better SEO Tool 2

SimilarWeb is an up-and-coming online marketing tool. The company is known for its excellent Traffic Analysis capabilities.

SimilarWeb offers solutions such as Digital Marketing Research, Digital Research Intelligence, Investor Intelligence, and Sales Intelligence.

Despite primarily being an analytics tool, the company also offers insightful metrics such as business health.

Pros of SimilarWeb

  • Amazing website analytics
  • Intuitive website
  • Powerful keyword research

Cons of SimilarWeb

  • No advanced SEO tools
  • Missing Content Marketing features
  • Missing Social Marketing features

Detailed Comparison between Semrush and SimilarWeb

To understand both in a better way, let’s compare them properly. Below is a detailed comparison of the features offered by Semrush and SimilarWeb.

FeaturesSemrushSimilarWeb
Keyword OverviewYesYes
Keyword SearchYesYes
Keyword SortingYesYes
Web AnalyticsYesYes
Competitor BenchmarkingYesYes
SEO content templateYesNo
Backlink AnalyticsYesNo
Backlink AuditingYesNo
Position TrackingYesNo
Link BuildingYesNo
Bulk AnalysisYesNo
RanksYesYes
SensorYesNo
Content MarketingYesNo
Social Media MarketingYesNo
Keyword ResearchYesYes
Competitor ResearchYesYes
Local SEOYesNo

Semrush vs. SimilarWeb – What’s the Main Difference?

As you might have noticed from the table above, Semrush has several more features than SimilarWeb.

SimilarWeb mainly focuses on Keyword Research, Competitor Benchmarking, and Competitor Research.

Whereas Semrush provides all the features provided by SimilarWeb, and in addition, it also pivots on other aspects such as Link Building, Local SEO, Content Marketing, and Social Media Marketing.

Since both of them have some similarities, they have some differences too. Depending on what you are looking for, you can choose which one is more suitable for you.

Let’s discuss the factors that you must consider before choosing either of them.

Factors to consider before choosing between Semrush vs SimilarWeb

Deciding between Semrush and SimilarWeb is not an easy task. Well, don’t fret; we have made the task easier for you!

Based on all the features offered by each platform, we declare a winner in each category. We have also pointed out the strengths and weaknesses of Semrush and SimilarWeb in each category. The factors which we take into consideration are:

  • Data Collection
  • Keyword Analysis
  • Competitor Analysis
  • Traffic Analysis tool
  • Social Media Analysis
  • Pricing

Data Collection

Semrush and SimilarWeb both are Business Intelligence Tools. However, one can only excel at being intelligent if they have data.

Both Semrush and SimilarWeb do a very good job at achieving perfection when it comes to collecting data. Semrush’s data collection uses a database comprising more than 20 billion keywords from the entire internet. SimilarWeb’s data collection, on the other hand, uses web crawlers to generate a similar database.

However, Semrush is a core search marketing tool and provides much more accurate information than SimilarWeb.

Keyword Analysis

Keyword Analysis is the key to attract traffic to your website.

Better keywords help your website rank higher on the Search Engine’s Algorithm. Semrush provides keyword analysis for different fields, namely SEO, PPC, and Content Marketing. The company places a lot of emphasis on organic keywords as well.

Moreover, Semrush better understands how many people are looking for a certain keyword. Hence, it can provide a better understanding of how much ads cost. It also provides suggestions for related keywords based on the main keyword, which makes it very intuitive and useful.

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Fig Illustrating Semrush's Keyword Magic Tool for Cryptocurrency
Fig Illustrating Semrush’s Keyword Magic Tool for Cryptocurrency

SimilarWeb also uses a similar approach to that employed by Semrush.

SimilarWeb’s keyword analysis points to good landing pages. However, Similarweb focuses more on SEO and paid marketing. 

Semrush does take the win in this category because of its impressive versatility and ability to think very much like the user. It also has a better Site Audit Tool, PPC Auditing Tool, and Keyword Analysis Tool.

Fig. Illustrating Similarweb's Search for “Cryptocurrency” showing various sites for the same
Fig. Illustrating Similarweb’s Search for “Cryptocurrency” showing various sites for the same

Competitor Analysis

While running a business, it’s important to know about your competitors, how well they are doing, what are their strengths or weaknesses.

This will help you to get an advantage over them. Both SimilarWeb and Semrush provide excellent competitor analysis to help you stay one step ahead of the competition.

SimilarWeb offers a Competitor Analysis tool that helps you compare features such as Bounce Rate, Pageviews per visit, time spent on-site, and a lot more.

In addition to that, it provides a side-by-side competitor analysis making the comparison much easier.

You can also access sensitive data such as the traffic generated, search ads associated with the keywords, and even organic keywords which are hard to understand or find manually.

Semrush vs SimilarWeb : Which One Is A Better SEO Tool 3
Fig. Similarweb’s Competitor Analysis for Walmart.com and Amazon.com

Semrush, on the other hand, has chosen a no-nonsense approach. When you log in to Semrush’s Competitive Research Toolkit, it provides you with a direct comparison, considering various factors.

Semrush also has a Market Explorer feature that provides information such as seasonal trends and audience ethnicity.

Semrush vs SimilarWeb : Which One Is A Better SEO Tool 4
Fig. Semrush’s Competitor Analysis for Walmart.com

Both SimilarWeb and Semrush are known for their excellent Competitor Analysis. Both provide similar benchmarks comparing features such as session duration, bounce rate, and a lot more.

It is difficult to call a clear winner in this category as both SimilarWeb and Semrush excel in this field.

Traffic Analysis

In the Data Collection section, we learned that Traffic Analysis is based on the data that a company possesses.

Both Semrush and SimilarWeb offer excellent Traffic Analysis features. SimilarWeb focuses mainly on Website Traffic Analysis that helps you access objective traffic data and other insights.

However, this provides the most basic information without features such as filtering based upon channel choice.

Semrush vs SimilarWeb : Which One Is A Better SEO Tool 5
Fig. Similarweb’s Traffic Analysis for Walmart.com

Just like its data collection feature, Semrush has a Traffic Analysis Tool that is a lot better than what SimilarWeb offers.

Semrush allows you to choose specific referral sources.

You can also pick a specific channel hinged upon your business model. In addition, you also have the option to set a bar based on the number of results that you wish to view.

However, these features are offered in the more premium packages.

Semrush vs SimilarWeb : Which One Is A Better SEO Tool 6
Fig. Semrush’s Traffic Analysis for Walmart.com

Social Media Analysis

Well, we are disappointed to say that SimilarWeb does not offer Social Media Analysis. Although, it provides an analysis of traffic seen on social media sites.

However, it fails to provide information such as the traffic generated from your social media sites. SimilarWeb only provides a report which shows the amount of traffic directed to a specific site. However, this categorization falls under their Traffic Analysis category.

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On the other hand, Semrush has given significant importance to their Social Media Analysis. Semrush provides its users with a feature, which they fondly refer to as the Social Media Tracker.

While providing you with better social media strategies, Semrush also provides you with data on the competitor’s social media channels.

Furthermore, you also get to view analytics such as posted content, frequency of posting content, and many more.

Semrush vs SimilarWeb : Which One Is A Better SEO Tool 7
Fig. Semrush Social Media Dashboard

Pricing

Both the platforms offer a free trial to help you get a better feel of what each one of them has to offer. SimilarWeb offers 3 months of Web Traffic Data along with 1 month of Mobile App data as their free package. 

Once the free trial expires, you have the option of upgrading to the Enterprise package. The Enterprise package gives users access to features like multiple users, mobile app engagement, industry analysis, keyword analysis, unlimited results per metric, and many more features. However, their pricing strategy is not very clear. Moreover, you don’t get the option of choosing a specific set of features tailored to your needs. You have to shell out the big bucks for the Enterprise package to use SimilarWeb’s features.

You can visit SimilarWeb’s Pricing Guide for more information. They have a bot that can help you get a better understanding of their pricing strategy. Indeed, it would have been helpful if SimilarWeb could provide a transparent price guide, rather than us having to contact someone.

Semrush vs SimilarWeb : Which One Is A Better SEO Tool 8
Semrush vs SimilarWeb : Which One Is A Better SEO Tool 20

Semrush, on the other hand, offers the user a lot more choice. The company offers the user a 30-day free trial. Once the free trial expires, you can upgrade to either the Pro, Guru, Business or the Enterprise plan. 

The plans are priced at $119, $229, and $449 for the Pro, Guru, and the Business plans. The Enterprise Plan is highly customized, and Semrush provides a price based on your requirements. Semrush provides multiple choices depending on your needs.

SimilarWeb, on the other hand, offers only a single choice, no matter if you are a student or a business executive. You can visit Semrush’s Plans and Pricing Brochure to figure out which plan suits you the best.

Semrush vs SimilarWeb : Which One Is A Better SEO Tool 9
Fig. Semrush Pricing Structure

Summary

Now the real question is, should you go for Semrush or SimilarWeb?

As we have seen, SimilarWeb misses out on a lot of features as compared to Semrush.

Not only that, Semrush has a better pricing structure too. Semrush remains the industry leader, and it will take a lot more effort from SimilarWeb to reach the same standard as Semrush.

Semrush vs SimilarWeb : Which One Is A Better SEO Tool 10

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SimilarWeb provides in-depth data into different market segments while also providing features such as traffic data and competitor analysis.

SimilarWeb also offers a preferable design when it comes to session analysis and deeper web page analysis.

However, if you are into Social Media Marketing or Content Marketing, Semrush is the way to go. SimilarWeb does not offer either of the two features.

Furthermore, localized tools for SEO make Semrush perfect for website owners and small businesses. The overall SEO capabilities offered by Semrush make it a far better choice than SimilarWeb.

It also offers a superior keyword search, with a database of almost 20 billion keywords to choose from, along with valuable rival data, such as their social media marketing plans and ad revenue strategies.

Taking both Semrush and SimilarWeb into consideration, Semrush certainly looks to be the far superior choice. If you do wish to go with Semrush, you can try it free for 30-days here.

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Rahul Setia was born and raised in the Kaithal, Haryana. He worked at brands like Jabong, ProProfs etc. He was also in the List of Top 100 Social Media Influencer's 2019 by Status Brew. He lives in Delhi/NCR and is a Digital Gig & Founder of Websites i.e TechBlogCorner.com, ViralMasalla.com, DealorCoupons.com. Follow me on: LinkedIn, @rahulsetia007 and Facebook.

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