While the businesses are in the midst of a significant digital transformation, many of them are busy integrating new concepts into their current business operations for better customer engagement.
But do you know losing valuable employees can be equally devastating to achieving your business goals?
And why not when you invest much time in employee training, upskilling, and so on to make them a valuable asset for your business growth. But managing and retaining employees is becoming very difficult.
As per a recent survey, more than 30% of respondents confirmed that they quit their position within the first three months.
This is where technology comes into the picture.
If employers know how to understand the best way to balance the use of technology, you can easily retain your talent. But how to use technology accurately?
Let’s find out!
Use Technology The Right Way to Retain Employees
Businesses understand that customer engagement is the right way to retain their customers. Right?
Similarly, engagement plays a crucial role in managing as well as keeping employees.
As per a survey, real-time feedback, social engagement, and mobile access have a role in engaging the workforce, irrespective of age.
Clearly, you can manage this easily with the variety of employee engagement technology tools. However, you need to understand that every generation uses technology differently.
So, you need to target a unique group, their skills, and their comfort levels to modify your employee engagement strategies.
This will enable you to address critical challenges such as low engagement rates, poor productivity, thereby eventually achieving high employee turnover.
Don’t know where to get started?
Here’s what you must do!
Create Familiar Experiences
If you wish to influence engagement, employers must be ready to create familiar social experiences for their employees.
For instance, if you want to communicate with your millennial workers, you can encourage them to interact, share with their colleagues or teams.
As per a study, if you use a communication platform with similar user experiences like social media platforms, you can increase your employee engagement.
Using the same platform, you can ask them to participate in monthly contests or competitions, giving them a way to open up and share more with others.
Optimization is The Key to Engage Diverse Target Groups
If you don’t modify your messages as per different age groups, the chances of engaging your employees will decrease significantly.
As per a study, more than 45% of HR managers modify their communications to engage employees of different skills and comfort levels.
For instance, using the intranet or emails is an effective way to target Baby Boomers. But, in the case of younger employees, using platforms they are accustomed to has a higher chance of employee interaction.
Investing in the technology that satisfies your employee needs is the best way to retain your top talents.
Using self-explanatory tools, up-to-date systems, and user-friendly interfaces will allow you to attract new workers while retaining the current ones.
All this combined will enable you to achieve an overall employee satisfaction which will reflect in their work. Thus, helping you achieve your business goals quickly.