Building a strong online presence is becoming increasingly important.
Since the businesses are operating in ever-evolving and changing technological trends and consumer demands, it’s more important than ever to engage and communicate with your customers.
While creating a user-friendly website is the primary requisite, blogging is the most effective strategy to build brand awareness.
It doesn’t end here! The same strategy provides businesses an opportunity to drive organic traffic, improve inbound marketing efforts, and attract more customers.
Did you know that businesses who publish blogs regularly attract twice as much email traffic who don’t publish at all?
To put it simply, the benefits are endless. However, the goal must be to add value rather than being entirely promotional.
Let’s understand the benefits of blogging as a part of your business’s online strategy in detail.
Boosts Your SEO Rank
Blogging helps with improving your SEO quality. That’s what is being said all the time. But do you have any idea why?
Well! It’s because blogging helps you answer the most searched questions of your customers.
And by using a plethora of on-page SEO strategies, you’ll get many chances to rank higher in search engines and attract more visitors to your business website. As per a study, more than 65% of businesses who incorporate blogs generate more leads than those who don’t.
It happens because if you provide relevant content using the right keywords, search engine results turn out to be favorable.
Builds Brand Awareness
How does it make that happen?
Creates Opportunities to Connect With Your Audience
Like we mentioned before, blogging helps to improve brand awareness. And if your brand starts attracting the attention of its customer, they will start connecting with your brand. In such a situation, you need to engage with them.
Well! You can choose the conventional comment section approach and build trust amongst your customers.
Responding directly to the responses with help to develop customer relationships. Plus, you’ll be able to convey your character and personality. After all, we live in the age of humanized marketing.
So, use every platform available to connect with your audience so that they know you are reliable.
Does that make sense?
But not every blog creates the same impact!
So, how to make your blog engaging enough? Let’s find out!
The Right Headline Turns Your Blog From Boring to Thrilling
When you have written your headline, you have spent eighty cents out of your dollar.David Ogilvy
But how to write one for your blog?
● First, do proper keyword research.
● Use alluring words. But avoid using common adjectives and replace them with descriptive words.
● Keep it clear, short, and accurate.
For instance, a headline like “# Foolproof Tips for Doing X” is a great way to capture your customer’s attention.
Increase The Readability Score of Your Content
Whenever you create a content strategy for your blog, your focus should be on creating enjoyable and engaging content that your customers will understand.
For that, you need to replace your robotic tone with conversational content. In other words, the reader should feel that you are trying to tell them directly through words.
Other than that, keeping paragraphs short will help you avoid the scenario where the reader skips the content. It will make your content more scannable.
And by all means, avoid filler words. Be on point and let your readers understand that you value their time.
Communicate With Your Audience by Including Relevant Questions
Whenever creating a blog structure, first review and analyze how your customers view a particular topic. In other words, you need to start thinking like your customer.
That’s how you can easily develop an effective message and deliver where it’s more likely to connect with your target audience.
Think about the storyline that your audience will relate to and add relevancy to what you are saying. But hang on! Please don’t leave them hanging.
Always end your blog post with a memorable call to action. It could be anything from asking about their views or asking what they can do next once they are through this blog.
If you want to become the talk of the town (oh sorry! internet), you must know how to effectively communicate with your audience and use their language (literally/ figuratively) to help them understand the core message of your brand.
All in all, there will be an increase in the lead generation, conversion rate, and eventually ROI. Isn’t that what you look for before investing in any marketing strategy?
So, tell us, are you using the right means to create an engaging blog post? If not, switch to the right strategy right away!