The internet is a wonderful thing. Thanks to the massive proliferation of technology over the past few decades, the world wide web is now at the fingertips of more people than ever before, and people across the planet (well, some of them at least) are putting it to good use.
From graffiti guides in New York to ‘Witch Tours’ in Toledo; Spain, the internet is bursting at the seams with local content.
While this has undeniably made blogging something of a crowded market, do not let that put you off starting your own!
If you have an idea for a local blog which might just become an overnight sensation, you’ll need to be smart when setting it up.
So here are four key tips that will help you on your way!
Choose the right hosting
When doing your research, terms like ‘web hosting’ and ‘domains’ will start cropping up, which can certainly be daunting to beginners.
Web ‘hosts’ are essentially companies who have bought up space on the internet, and whose servers your blog will sit within –think of them as a kind of online ‘landlord’ to whom you pay an annual rent to make your new blog available for online viewing.
This should be the first thing you decide upon before getting stuck into designing or publicizing your local blog.
Since there are so many hosts competing against one another, many offer very low rates, as this guide highlights.
Do your research into their different deals and choose carefully before you go any further. It will make life easier in the future!
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Raise your profile
Even after your blog is successfully launched, it can still be tough to get the word out about, especially if you live in a big city. And let’s face it, handing out flyers is probably a waste of time.
The best way to raise the profile of your blog is via ‘Search Engine Optimization’ or SEO. These services increase the amount of traffic to the website, helping it appear higher up in search engine results and, if you become really successful, bringing in advertising revenue.
For a local blog, it is always better to choose a local SEO company, as they have a better understanding of what makes people in your neighborhood tick!
For example, if you are starting a blog in Yorkville, look up SEO services in Toronto for the best success.
Find a niche
As I mentioned, blogging is a very crowded market so it’s vital that your blog stands out from the crowd.
Local blogs are a great way of doing so since you can appeal directly to your neighbors and members of your community.
That being said, remember to do some research to see if anyone else has had the same great idea as you before launching.
If you are starting a food blog in downtown Montreal, the likelihood is you’ll face some stiff competition but you might find more success writing about local drill artists.
Put time into design
The last tip is just basic marketing.
Take time to design your logo and site theme to create a good brand identity people will remember.
If writing is your real passion, put in the hard work at the beginning and you won’t have to worry about the ‘techy’ stuff later on.
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