Digital Marketing

5 Ways to Build Links for Tech Websites!

As with most websites, tech websites are bound by their ability to generate traffic. More traffic means more conversions, simple as that. The problem, of course, is the sheer number of sites on the internet. One way to make sure that your site stays visible is through Link building.

5 Ways to Build Links for Tech Websites

As a technology-focused website, your topics are bound to be a little more niche. This means that you have to make a conscious effort to reach your target audience. Link building allows you to do that by increasing your site’s authority.

Why does that matter? Well, you’ve probably heard of SEO. If not, don’t worry, here are a couple of guides to get you started. The point is that authority is one of the biggest factors when it comes to a site’s rank.

A more authoritative site is therefore guaranteed a better rank. Link building develops your authority by increasing the backlinks to your site. These backlinks act like votes of confidence in your site’s content.

This is why link building is something that your tech website should prioritize. It’s an inexpensive way of ensuring long-term benefits. In a link building survey by LinkDoctor, 79.05% of respondents found link building effective when used with other SEO practices.

To help you with your link building journey, we’ve come up with 5 ways for you to get started:

1. Utilize Social Media

As an approach, this one is relatively indirect. But one great thing about using social media is how inexpensive it is. For the most part, most social media platforms are free. 

This lends itself to startups mostly. With social media, you are given access to millions of users worldwide. This means that you can simultaneously learn about your audience and be in direct contact with them for content promotion.

Here’s a summary of what you can do with social media for link building:

  • Use it as a social thermometer
  • Measure interest in a certain topic
  • Content sharing
  • Look for openings for backlinks

That’s just a few ways social media can help your tech site. The limits are pretty much determined by how creative you can be with the platform.

How this helps your tech site

Remember, with link building, it’s about building relationships with other sites. People won’t link to you if they don’t know who you are. Be active on your tech site’s social media platforms. In this way, people will develop an understanding of what your site is all about.

Social media also has the benefit of putting you in the same internet space as your audience. Make the most out of a good situation by establishing contact. 

You can do this by creating polls and webinars to name just a few methods. Either way, it’ll be a step closer to increasing engagement. 

2. Start blogging

Ever notice how a lot of sites seem to have a blog? Well, they’re there for a reason. Aside from being a repository of interesting articles, they provide the site viable destination for backlinks. 

SEMrush

All this rides on the condition that your blog posts are high-quality. Highly promotional content has a tendency to turn people away. That’s understandable, right?

So here are a couple of points to look out for when creating blog content:

  • The relevance of the topic
  • Timeliness
  • Is it informative?
  • Does this fit your site’s brand?

These few points are examples of what you should take into consideration. With blog posts, you have an avenue for sharing some very creative ideas. 

How this helps your tech site

The point of this exercise is to make sure these ideas get the attention of other sites. Having informative and interesting content will guarantee backlinks this way. 

That’s because each related site will be looking for references. If your site has a few informative blog posts, this offers other sites a source of relevant information.

The trick here is to know what kind of content is of interest to your target audience. This entails a certain amount of research. It might take some time but trust us, it’s going to be worth it. As with many things, it’s all in the preparations.

3. Share your experiences through guest posts

This one is actually pretty similar to the previous point. The difference?  This time we’re talking about writing for another site. 

Now for the uninitiated, this might seem a little counter-productive. Why would I use up my time to create content for other people? Wouldn’t that just be working for someone else on their site?

The goal with guest posting is just that. You want to be able to contribute high-quality, educational content. In this way, your partner site is able to provide worthwhile content for their site visitors. 

How this helps your tech site

By providing your partner site with content, you are creating an opening for yourself. How? A high-quality piece of content will develop an interest in the topic and the author.

Try to imagine the situation from the users’ perspective. You come across an article on a subject you’re interested in. You read the article and find that it provides heaps of information. 

Now, you’re interested. Considering you got your interest piqued by this particular article, you’ll want to take a look at the author. This is where your backlink will reside. 

Author bios, more often than not, are the key to this tactic. Here you’ll be placing a link to your site along with a short description of the topics you’re focused on.

Getting this kind of reaction will develop your site’s authority. This can only help with your overall link building. The internet populace is able to get a sample of your work before visiting your site.

4. Offer testimonials 

This one is a simple approach but often effective. For this reason, this is usually where link building rookies get started. With that being said, that doesn’t mean that only rookies will benefit from this practice. 

Offering testimonials is another way to create that win-win situation. By offering testimonials on other sites, you guarantee a positive response from the prospective site. 

That’s because of the value of testimonials. They may not be backlinks in and of themselves but they do provide important customer feedback. This in turn helps that site increase conversions on their products or services.

How this helps your tech site

Offering testimonials will help you add a link to your site without sounding promotional. It’s the logical step for someone offering a testimonial.

Think about it. When you see testimonials, what do you expect to see? A message about the product along with how it helped that customer, right? 

The spiel goes something like this:

“[Blank]’s product or service really helped me out with my [product/service]’s development”

It’s a sure way to get people clicking those links to your site. The trick here is finding the right sites with which to partner. It’ll help if they’re relevant to yours.

When we say repair what we really mean is replace. The thing is, over time sites will change their domain or shut down. It’s a fact of life but it does create certain problems.

Backlinks to those sites will now result in those nefarious 404 pages. That won’t help the site owner or the user. This is where your site enters the play. 

By finding those broken links, you can offer those sites alternative content to link their users to. It’s another win-win situation all around. The great thing about this is that these sites will usually have steady traffic.

How this helps your tech site

This one is pretty simple to understand. In this method, you’ll be taking advantage of another site’s established traffic. This works for both of you since you’re merely plugging any “leaks” they may have.

The nature of the practice also adds to its enticement. You’re technically only there to fill information gaps. The trick is that it provides you those much-appreciated backlinks to your site.

There are a couple of tools online that can help you get started with this. To help give you an idea, we’ve included two (2) tools here:

Wayback Machine

Wayback Machine is a handy web tool that allows you to see a domain’s history. What do we mean? It shows you what the inputted URL looked like in the past.

It’s not complicated and it should give you an added understanding of what kind of content you should be creating. 

Technically we could consider SEMrush as a whole. But for the purposes of this article, we’ll be focusing on the backlink analytics tool.

This one is a tool that helps you analyze all these backlinks in a quantitative manner. It’s a straightforward tool that aims to assist with backlink repairs–among other things. 

Conclusion:

The bottom line here is simple; there’s a lot of opportunities to be had. Don’t miss out on any of them. We understand it sounds like a lot to do for a few links. The thing is, these few links are going to support your website’s rank.

The overall effect is it develops your tech site’s authority, and by extension, how Google sees your site. Remember that survey we mentioned? There’s a reason why people said what they said.

At this point, it’s going to be a patience game. Don’t get ahead of yourself. Link building is not the kind of practice that develops instant results. With that being said, you can be assured of long-lasting benefits for your site. 

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About the author

Harinder Kaur

Harinder Kaur has completed her M.tech in Computer Sc. & engg. from Kurukshetra University. She has done research on Mobile ad hoc networks as project fellow at SMVD university. She is currently working on her new startup dealorcoupons.com

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