Technology

The Importance Of A Logo In Digital Marketing

Logo’s are very important in digital marketing.

Though many people ignore it, a logo is something that gives a unique identity to a brand. A good logo can save great errors for marketers.

A logo in itself can speak about a brand, and because of that, a marketing team will not have to put in a lot of content with it to make people understand a company.

Talking about the psychological effects of a logo, people also trust companies that have a well-designed logo.

The logo should not be plagiarized – neither its color scheme nor its design should look like that of another brand.

Because this is something that can damage the reputation of a company and make it hard for people to trust it again.

When a brand wants to gain trust and project itself as an original and unique brand, it will need an attractive logo.

Making a logo also adds an event for an enterprise – they can have logo reveal events and create hype about it and the brand. People will join the event if the promotion of the event is done in the right way.

Problems That Occur In The Absence Of A Logo

Companies that do not have a logo do not have a proper identity.

Not having a logo is okay for enterprises that do not have big goals or long-term goals, but for others, it will make it hard to establish relations with customers.

Take the example of Mercedes – people remember Mercedes by its logo more than by its name. They can just put their logo, and their marketing is done – their customers will understand their message and keep it in mind.

Even those who are not their customers identify them with their logo. This is something that cannot be done without a logo.

Another thing that can be problematic when there is no logo is that it will make it hard for companies to establish trust and collaborate with other enterprises.

No one would want to have a partnership with a firm that doesn’t even have its logo.

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This is something that will never help them in promotional or marketing activities. It will make growing in the market tough for companies.

Logos With Real-Life Entities

Making a logo that has a real-life entity in its design will help people to remember it.

For example, when Apple did its logo reveal, they knew that people would never forget that apple bite.

To date, the logo is more popular than any device that they have made. The logo has become a status symbol, and even when people see a real apple with a bite, they think about the brand Apple.

That is a strategic logo development trick for marketing. Logo making should always be done with a marketing perspective in mind.

A logo should not just be attractive, but it should speak for itself and stay in people’s minds. Using standard designs and word arts in a logo, that spot is already taken.

There are top companies with all letter logos, and that is why it is tough now to design a letter logo and get the same amount of popularity.

Building Brand Identity With A Logo

Logos are useful for an enterprise when they want to build their brand identity.

Brand identity is what people think of an enterprise, and that is made by how the brand projects itself.

For example, Apple or Mercedes are luxury goods providers and are a status symbol, and that is how they project themselves.

Mercedes or any other big automobile brand has never made television commercials, the reason being that they know that their target audience is not sitting and watching TV.

This is a small thing that says a lot about the brand, which greatly impacts people.

Having a logo that stays with people even when they are not looking at a brand’s advertisement or commercial is the best.

This can be done by referring to the likes of the target audience. Businesses need to target objects that are there in front of people all the time and are related to them as well.

This will help them to connect to the brand.

Using Colors And Shapes To Increase The Attraction Quotient

Brands need to carefully choose colors and shapes that go with the objects in a logo. Using pastel colors can only work when the logo and the vibe of the brand go with it.

Otherwise, it is best to go with solid digital color shades. Shapes like a circle or a square that comprise the logo inside them also have a huge impact.

It is important to know what each shape depicts and how people are impacted psychologically from them.

Brands need to do this with a plan and proper research because it can enhance the logo design and the reach of the brand in the long run if done properly.

Change The Logo With Time

Many companies have modified or redesigned their logos as time passed.

This was to suit the demand of that time and their buyers. Sometimes, changing the logo can increase hype for a brand.

Also, if it is good, it helps improve the bond of brands with their customers. You can try Looka for creating a logo for free.

They will feel that their brand is growing and will show it to others, thereby converting people into prospects. This is what word of mouth marketing is.

Conclusion

Companies must pay attention to logo designing.

Many companies use logos that are developed from template websites – those are all temporary logos and can never improve a business.

It is vital to get a customized logo designed by a graphic designer.

Whether it is a pastel color logo or a dark solid colored logo, the logo should be relevant to a brand and its target audience.

When the previously-mentioned two conditions are fulfilled, marketing teams can easily get many customers and subscribers for a business.

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About the author

Rahul Setia

Rahul Setia was born and raised in the Kaithal, Haryana. He worked at brands like Jabong, ProProfs etc. He was also in the List of Top 100 Social Media Influencer's 2019 by Status Brew. He lives in Delhi/NCR and is a Digital Gig & Founder of Websites i.e TechBlogCorner.com, ViralMasalla.com, DealorCoupons.com.
Follow me on: LinkedIn, @rahulsetia007 and Facebook.

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