If you have a blog and you’re wondering how to make a logo for a website, we’ve got you covered. Your blog logo is a significant part of your blog’s identity.
It’s the immediate visual cue that people will identify as your blog.
Read on to learn seven tips for creating a blog logo that stands out.
1. Know Your Audience
Just like with anything in marketing, knowing your audience is crucial when designing logo’s for blogs. Figure out who your target audience is and determine how specific or broad your blog content is.
Do you write about topics that almost anyone will read, or is your content targeted toward a specific group (e.g., stay-at-home moms or sports fans)?
Before you start coming up with blogging logo ideas, first research the demographics of your target audience and try to find designs that most relate to them.
2. Be Yourself and Be Original
Getting inspiration from other logos is perfectly fine, but avoid ripping off a design or logo from a different company. Doing this will not only will it make your blog look bad, but it can also be considered as plagiarism.
Pick your favorite designs and logos and study them. Figure out what it is about each design that you love, and try playing around by combining some of these elements and see what works.
3. Keep It Simple
Your blog’s logo is the face of your blog. It’s a symbol that is supposed to stick in someone’s mind, memorable yet simple.
When designing your blog logo, remember these four powerful words: keep it simple stupid! It doesn’t have to be anything elaborate, and you can even create an awesome logo using paint for MS Paint or an MS Paint alternative for Mac (source)
Simple but powerful blog logos should resonate with your audience and stand the test of time. The iconic Apple logo, for example, is nothing special, really, but that missing bite in the silhouette takes it to the next level.
That missing bite in the apple gives the logo character while also hinting at a deeper meaning (computers and bytes).
Figure out how you can go that extra mile and turn a boring blog logo into something unmistakable and original.
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4. Consider Negative Space
Just as we said in our previous tip, your use of negative space should be subtle. Find ways to get creative with negative space in your blog logo by making shapes or silhouettes out of the area around the subject. This is one of those website logo ideas that make your design unique and ownable.
FedEx is the perfect example of a great way to use negative space in logos. Have you ever noticed that their logo has an arrow in the negative space between the touching letters “E” and “x”?
5. Choose Your Colors Wisely
Color can make or break your blog logo design, so it is essential to choose wisely. Make sure the colors you choose for your blog logo complement one another to grab attention in a good way.
Here is the psychology behind some popular branding colors:
Red: Red captures attention and is associated with love, passion, excitement, danger, action, and energy. The color red can encourage appetite, which is why you’ll see brands like Coca Cola use it often in their branding.
Orange: Orange represents enthusiasm, creativity, adventure, balance, and success. Orange accurately represents the enthusiasm and creativity that a blog about children’s learning activities or a blog for Do it Yourselfers would need.
Yellow: The color yellow is reminiscent of sunshine. Yellow evokes feelings of optimism, happiness, positivity, and summer. A little touch of the color yellow can help your blog visitors associate your blog with something positive.
Green: Green is deeply connected with nature and money. Other meanings behind the color green can be growth, health, fertility, health, and generosity. If your blog is in the health, nature, or fitness niche, consider choosing or adding more green to your blog.
Blue: Harmony, peace, stability, harmony, peace, calm, and trust are some of the positive feelings your audience may feel about your blog when you integrate the color blue into your logo.
If you want to learn more about how color meanings affect your brand, check out this article on color psychology.
6. Understand Your Logo’s Meaning
Every good blog logo has a story. Strong logos are packed with meaning, both obvious and discreet. Your blog logo should be far beyond a pretty sketch.
As we discussed earlier in this post, FedEx logo’s hidden arrow indicates making deliveries and moving forward. The iconic Apple logo has a missing “byte.”
It’s essential to keep in mind when designing your blog logo that you make sure it’s not only well designed but also has a meaning or a purpose.
You may think you want something cool and fresh, but choosing a blog logo that ties into your core values and mission is better for you and your blog in the long run. Trendy designs become cliché and tacky over time, but a meaningful logo will blow your audience away and show your originality and authenticity.
7. Test It
Now that you’ve designed your blog logo, it’s now time to see how people react to it. One method you can try is forum testing. Forum testing involves going on to logo forums like Ceattica and Estetica and asking professionals to provide their opinions and thoughts on your design.
You can also ask your followers on your blog and your blog’s social media platforms. Sometimes the best way to gauge the reaction is by asking your audience. A standard online survey would do the trick, and you can even add an incentive like including a prize to spark interest.
Designing a Killer Blog Logo Using Our 7 Tips
Your blog logo is a major part of your blog’s identity. It’s the immediate visual cue that people will identify as your blog. If you were wondering how to design a killer blog logo, we hope you found our seven tips helpful.