Digital Marketing

10 Things You Need to Know About Digital Advertising

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By now, you probably have realized that digital advertising is a significant component of the world.

Without giving due consideration in this field, your business strategy cannot overcome this generation’s hurdles.

Even if you are a brick and mortar business, you need to focus on advertising yourself in the online arena.

Maybe 100 years ago, newspapers were the go-to marketing spot, and 30 years ago, television commercials took on the role, but now marketing has changed.

Now, we live in the era of digital advertisements.

No matter what type of business you own, there is no better option other than digital advertising to increase sales and customer retention.    

To have more in-depth knowledge about digital advertising here are ten things that you should know –

1. Around 40% of the World’s Population is on the Internet

Marketing has seen a drastic change over the last few years.

Even ten years ago, people were not as connected to the Internet, but now the tables have turned.

Cheap websites and throwing keywords are not going to cut it anymore. In this digital age, people are connected to apps, social media, google, and VR 24/7/365.

More than 80% of Americans own a smartphone now, and they spend an average of 8.8 hours online per day.

Due to this, people are shifting advertising methods from traditional to digital. Statistics say that around 2.9 billion people are using online platforms now.

So, you will miss out on a large portion of the target audience without digital ways of advertisement.    

2. Inbound Closer    

Inbound closing is a method that connects you with affiliate marketing.

In marketing, it is a training program to get you on a level that can build you on a good fit for marketing packages.

Inbound closers can help you with digital advertising and with satisfying customer service. For more information, you can check out this article on becoming an inbound closer.                        

3. Geo-Fencing

In this world of new ventures, geo-fencing is working efficiently to generate new leads.

It’s a location-based service linked to GPS, RFID, cellular data, Wi-Fi to prompt an alert, action, or feature on another device.

These alerts or prompts get triggered when a mobile device enters or leaves a pre-established virtual boundary.

This feature can be a useful tool for digital advertising to attract customers at the right time and in the right place.

You can draw customers by coupons, promotional ads, or simple reminders linking up with geo-fencing.

4. Leverage Facebook 

Facebook ads are now a big boom these days.

With the blessing of smart-phones scrolling, our Facebook feeds have become a lifestyle.

Hence, with that advertising on Facebook would be the wisest tactic for a digital marketer.

Updating your Facebook sales page and boosting advertisements will effectively target potential customers.

By doing this, you will also prompt a word-of-mouth strategy and have a noteworthy impact on conversion rates and sales.

Whether it is a GIF, video content, image, post, Facebook live, sponsored ad, etc. all aspects of advertising on Facebook should play a significant role in digital advertising.    

5. Mobiles are the Now of Marketing 

As unbelievable as it may sound, the era of heavy use of personal computers has ended, and smartphones are becoming our new best friend.

Even ten years ago, writing this article would have been inconvenient without a PC.

But now I can do this lying on my bed with a smartphone in my hands.

The convenience and portability of smartphones are ruling over any digital devices, and people are spending more time with their smartphones.

Statistics imply that mobile advertising is the fastest growing platform generating significant revenue for companies.

Make your advertisements and site mobile friendly; otherwise, you will miss out on a lot of customers.   

6. Marketing Channel Integration

Reaching your audience requires persistently messaging them.

As social media channels differ in terms of the feel, interface, and propagated emotions, your advertisements should adhere to each channel individually.

And remember, you must convey the same message in all channels to set an individuality to your brand.

7. Connect Social Media Metrics with ROI 

Just implementing digital marketing strategies won’t do the work; you need to quantify the return on investment it produces.

You might have a lot of marketing channels reaching out to diverse groups, but without calculating the demographics’ reach, you will not be able to grow your business.

To generate more leads and conversion rates, you need to analyze and calculate your return on social media and online platforms. With that done, you can get results and implement new strategies for customer retention and attracting potential customers.

8. Branding and Brand Management

Digital marketing in 2020 has altered itself from top to bottom compared to what it meant even a few years back.

What was then only limited to a website with a logo or simple business cards, is now a complete, all-round communication with the audience.

Without intensive customer interaction, branding has become quite a difficult task.

Take inspiration from more prominent brands for reference.

You’ll see how they have solutions sketched out for every possibility and how important they look over every corner of their brand representation because the reputation of a company is now dependent on basically everything.

9. Optimize Product Listing Ads 

You should make a site with all the necessary information about your products.

Include information that will benefit your customers and retain them.

Additional information can drive your customers to do more research and push their interest away.

Also, being presented with too many options can confuse your customers to the point that they might leave your site.

Enhance ads with precise and beneficial data and showcase it to the appropriate audience.

10. Pushing People Through The Door

CEO of Go Up, Edward James, stated that long ago, monitoring the traffic flow of a website is essential to calculate SEO.

Once they’re led to the open door, digital marketers have their job done and dusted.

Now, it’s a lot different as it’s also a core responsibility for the marketers to guide the people throughout the purchase.

From customers buying the product/service to retaining the same customer base, digital marketers have a lot to think about, plan, and execute – which wasn’t the case until recently.

Digital advertising has now become something too big and important to ignore.

So, if you are trying to start a new business or already are doing one, implement digital advertising and witness the difference!

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About the author

Rahul Setia

Rahul Setia was born and raised in the Kaithal, Haryana. He worked at brands like Jabong, ProProfs etc. He was also in the List of Top 100 Social Media Influencer's 2019 by Status Brew. He lives in Delhi/NCR and is a Digital Gig & Founder of Websites i.e TechBlogCorner.com, ViralMasalla.com, DealorCoupons.com.
Follow me on: LinkedIn, @rahulsetia007 and Facebook.

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