Technology

4 Steps of Lead Generation to Build Your Digital Agency

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When it comes to building your own Digital agency, it’s all about being smart, and not being afraid to fail.

This requires a lot of testing, trying, and most importantly — failure.

That’s why it’s something really hard to do, especially if this is your first business and your first dip into the entrepreneurial world.

But, thankfully, there are a lot of great, inexpensive, and smart ways to win over the marketing game.

So, without spending any more time, let’s go over four things that can help you grow your business and see the return of investment quickly.

Let’s get started, shall we?

Power of freebies and downloadable content

Freebies are one of the best ways to grow your business and get leads to give you their emails for a piece of valuable information.

Let’s say you give them a PPC proposal template or even a website SEO audit checklist.

Use Outgrow’s simple, no-code tools to acquire qualified leads.

It’s one of those things that once you do, they can continue bringing you new leads all day long.

So, consider looking into creating really helpful and thorough guides that you can repurpose in PDF’s.

Just remember to require an email when people have to download it. Otherwise, you aren’t really getting any emails from it.

Tool Recommendation – You can Repost (recycle) your top evergreen content to save even more time using SocialBee, you can try for free as well.

Grow your newsletter subscription

While a free downloadable is a great way to supercharge your email subscriptions, having a whole strategy in place that can help you generate more email subscription is the way to go.

Think of email as an extra place that you will have to create more content about it, but at the end time, it’s the hot-lead type of readers that you are all worth the extra time to develop it.

So, don’t treat your email list as something that you have to constantly bombarded with sales emails.

You should read 5 Best Ways Push Notifications Can Increase Business Revenue

In fact, go the other way around and focus on creating something that truly improves the quality of life of your readers.

Whether they’d learn something or engage with you, it’s always a win-win kind of situation.

Hosting a great seminar

Seminars are a great way to reach a lot of people without having to spend thousands on marketing and renting venues and such.

In fact, you can do it fairly inexpensively in Zoom, and then just invest some money into marketing it on social media, to get the first one hundred people to join.

And if you want to get even more people, ask participants to invite their friends, too!

Create Facebook Groups

Facebook Groups are a great way to get people with a lot of know-how to start talking and potentially even generate user content.

Focus on finding and adding people that are well-known in their industry, and just get the conversation going.

How to Create Facebook Messenger Chat-bot for Business in 5 Minutes

It can be somewhat hard in the beginning, but once you get people talking and discussing helpful topics in the group, you’re bound to start having people join in.

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About the author

Rahul Setia

Rahul Setia was born and raised in the Kaithal, Haryana. He worked at brands like Jabong, ProProfs etc. He was also in the List of Top 100 Social Media Influencer's 2019 by Status Brew. He lives in Delhi/NCR and is a Digital Gig & Founder of Websites i.e TechBlogCorner.com, ViralMasalla.com, DealorCoupons.com.
Follow me on: LinkedIn, @rahulsetia007 and Facebook.

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