7 Essential Skills Every Digital Marketer Must Have

In recent years, digital marketing has evolved and continues to grow each day.

Being in the digital industry, you know that the skill you may have in past years might be not that updated today which can affect your lead generation.  

With all the changes happening in digital marketing, it can become quite overwhelming, especially if you are starting.

According to experts, for you to become an effective digital marketer, you must remember that the fundamentals are not changing.

What you have to bank on are the skills that keep on evolving.

How You Can Become an Effective Digital Marketer

Here are some skills you need to acquire as a digital marketer to keep your games ahead of your competitors.

1. SEO

Search Engine Optimization or SEO is the heart of digital marketing. Anyone who wants to succeed in doing digital marketing should have an idea on how to do SEO.

SEO is more than just posting content or an article on your website.

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Though it is confusing at first, knowing how to handle your SEO campaign can be beneficial for your website and can help grow your brand.

Learn how to optimize all of your content to make it SEO friendly.

You must also know how to incorporate best SEO practices to garner maximum results from your efforts.

2. Content Marketing

Content is still one of the cores of digital marketing.

From blogging to eBooks to infographics, content marketing is a vital part of making your digital marketing campaigns a success.

However, as a digital marketer, you always have to remember that the way people read and look for content differs from a few years back.

Must have marketing tools every digital marketer should know

These days, people look for informative content and have useful data.

To be a successful and effective digital marketer, you need to remember to stick to your key focus and related topics.

It would be best if you also remembered that content marketing is not limited to write-ups alone.

This can take many forms like video, social media posts, emails, videos, infographics, and a whole lot more. If you are planning how to create your next infographics, check Visme‘s infographics maker.

Few interactive ways like live streaming, memes, polls, and surveys.

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Whatever you want to use, to make it more effective, keep in mind to anchor your content to your business goals and marketing objective.

3. Video Marketing

Promotional activities in the digital world have drastically changed over the years.

Today, many marketers have seen the explosion of videos in digital marketing strategies.

It has been around for some quite time already, and there is no sign that it is slowing down. Not including video content in your digital marketing strategies can get you left behind.

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As you join the bandwagon of having video materials in your content, remember to make videos that will hook your audience within the first few seconds.

People’s attention span is incredibly short, so providing a video by a sluggish content will have them walking away in seconds.

Your videos should also portray stories that can give positive emotions to your viewers.

Make your videos easily understood and will toggle a memory from anyone.  

4. Data and Analytics

Being a digital marketer is more than just creating and posting content. Data and analytics should be the central basis of your digital marketing strategies.

Thus, it is crucial to monitor and gathers analytics tools to make your campaign work.

It is easy to monitor and report these data; however, it can be a tricky part to find insights from it and apply it to your digital marketing campaigns.

To be a competent digital marketing practitioner, you should be able to “read” this data so you can leverage it as you do tactics and campaigns to grow the business.

5.  Customer Experience

Just like digital marketing, consumer’s behavior has been evolving as well.

This continuous evolution leads to marketing as not only getting an individual customer to purchase a specific item but as an experience as a whole.

This experience involves even before an actual is made and up to after-sales communication.

To become a fully equipped marketer in the future, you need to have a full grasp of who your customers are, what they precisely need, and what their wants are.

Ensure that their experience is positive from the beginning by optimizing landing pages, which can lead to possible sales conversion.  

6. Social Media

Social media marketing is perhaps the most popular strategy in digital marketing.

However, it is more than just occasionally posting on any social media channels. To be an effective marketer, you have to master how social media works today.

Social media powerhouse Facebook has made several changes in its algorithm and introduced ways to grow your brands like Facebook Pixel and shoppable posts.

It has also suppressed organic ways to increase your presence in Newsfeed. With these changes, you need to understand how these works, among other things.

These days, social chatbots and community engagements are some of the trends in social media.

Different platforms are also emerging like TikTok, Snapchat, Kumu, and others. You need to know the latest buzz in social media so you can incorporate it into your campaigns.

You also need to understand how social media ads and how you can optimize your ad spending to make sure you get the optimum result.

Few additional resources:

7. Design

As you understand the data and insights from analytics, you need to incorporate it in your design to have it focus on the user experience.

Gone are the days when designs were too focused on products without considering its target market.

Aside from making your customer-focused, you need to stay up to date on the latest design trends as part of your digital marketing strategies.

Your website design may still showcase color scheme from years ago, or your social media materials are still glittery and flashy that may shy away from your customers.

Having an essential knowledge when it comes to design, can prevent your site or your social media channels from stagnating and keeping the interest of your target audience.

Final Thoughts

As a digital marketing professional, you need to adapt to the changes to stay up in your game quickly.

The competition in this field is getting stiff as the days go, and being a part of it, and you also need to step up and have a piece of adequate knowledge to make your digital marketing efforts still relevant to your audience.

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Ramon has been writing about technology trends, entertainment, and gaming ever since he left the busy world of corporate HR Tech behind. He currently writes about software and user experiences for Softvire Australia - the leading software e-Commerce company in Australia and New Zealand. In his spare time, Ramon writes science fiction, collects little yellow men and plastic spaceships.

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