Content Marketing Digital Marketing

3 Tips To Enhance Your Video Marketing Strategy With Captions

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Digital marketing has experienced several unusual trends since it developed into an industry in itself.

People have come forth with unique ideas to market their brands and products and attract the attention of more customers.

Some are trying their luck with diversity in content, while others use the variety of platforms to their advantage.

Either way, what remains constant is the objective of using the most effective methods available to maximize their reach.

Out of the several options, one becoming dominantly popular is video marketing.

People used to prefer content marketing and slowly moved onto using pictures with that, but videos are the terminal development to this chain.

The limitation of the written material is that it’s defined, and in the case of pictures, you are conveying an abstract idea that might or might not be understood by your audience.

However, videos overcome both these obstacles with ease.

Videos are engaging, vibrant, detailed, offer a broader range of graphic content, and more efficient when it comes to marketing.

Plus, the element of freedom and flexibility allows marketers to pick an idea from a diverse range of options for their campaigns.

And what’s best is that you can easily share them as you would do with written content and pictures on any platform.

All that adds on to its fame.

With its prominence established, people are now exploring options to amplify their range and impact by combining it with alternatives.

Turns out that adding captions and subtitles to videos has spiked the number of viewers for their ads.

It’s gradually becoming common to add captions in YouTube and Facebook videos because of that.

The possible reason for this development might be that people can consider viewing them without sound or the medically impaired can also learn something from them.

But in any case, its results are rewarding for those wishing to strategize their marketing.

Here are some possibilities as to why this might be the case, and tips to enhance your video marketing strategy with captions.

1. ACCESSIBILITY

Videos are a package of graphics and sound, and that is what makes them so engaging for people.

But unfortunately, you can’t expect that combination to be suitable for any environment.

Most marketing videos are there on social media platforms because it’s a standard way of passing the time in between switching roles and activities.

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However, people can’t decide on the setting you are in at that moment. It could be a bus ride, a metro station, or an elevator.

Pulling out their headphones to listen to something isn’t ideal for them in these situations.

That is where captions come into play to make it easily accessible.

Statistically speaking, more people prefer watching videos in public places on mute.

That impairs the strength of your marketing and might render it useless. But with captions, you can change that and still get your audience to read what you have to say.

It keeps them equally engaged and provides you with the opportunity to maintain that edge while maximizing accessibility.

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2. SEO OPTIMIZATION

Search engines use the written content and words to classify and rank search results while entertaining a user query.

In such situations, a video might not stand a chance at all because there are no words.

But with the use of captions and transcriptions, they also get to compete and might come out on top in the list of options.

It means that you can use the standard SEO-optimization concepts to your videos with the help captions.

All you need to do is get the right keywords that match the subject of your marketing and use them more often while producing your content.

Additionally, you can also use pieces of that same content in your video and webpage metadata descriptions.

That also helps in pushing it to the more frequently suggested options.

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3. SOCIAL MEDIA

Social media is not a professional platform, and people like to scroll through it with a laid back attitude.

If you are neglecting this detail, then there is a good chance that you might not be using your video marketing to its potential.

Using hard words and a formal tone won’t get you anywhere.

Try to loosen up and change that to help your viewers understand what you are saying.

Captions are the best possible way of doing that because they are engaging and might help your listeners get what you were saying even if they didn’t hear you.

On top of it, captions help put things in perspective for them. So you won’t have to care about hurting someone’s feelings or being misinterpreted while leading your campaign.

That is why they are a great compliment to your work and would ensure that your message gets across with its essence intact.

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SUMMARY

These were some tips for you to enhance your video marketing strategy by incorporating it with captions.

It invokes a sense of care among your viewers and helps even the medically impaired to get to know what you are trying to convey.

That convinces them to grant you a priority spot in their opinion and registers you in their good books.

Once that happens, you can expect their loyal viewership whenever you post something, and there’s a good chance that they might use your services and recommend you to others in their circle, which is your ultimate goal from marketing.

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About the author

Rahul Setia

Rahul Setia was born and raised in the Kaithal, Haryana. He worked at brands like Jabong, ProProfs etc. He was also in the List of Top 100 Social Media Influencer's 2019 by Status Brew. He lives in Delhi/NCR and is a Digital Gig & Founder of Websites i.e TechBlogCorner.com, ViralMasalla.com, DealorCoupons.com.
Follow me on: LinkedIn, @rahulsetia007 and Facebook.

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