The impressive rise of live streaming has been an interesting feature of the last few years – and even more noticeable in recent months.
We can see this trend emerging in various different types of content.
But how has it affected the user base and profits of the companies involved in three of the main areas where it’s taken off?
Live Chatting Apps
Names of live video call software like Zoom and Houseparty have been on everyone’s lips lately. Whether it is for work meetings or for hanging out with friends, there are plenty of apps like this that allow people to get together virtually.
Zoom is a popular choice for business events when the participants can’t meet the same room. It can be used for free by up to 100 participants for a limit of 40 minutes, while paid services are also available.
In the first two months of 2020, over two million users joined Zoom, which was more than the number of newcomers to the service in all of 2019. The share price of Zoom reflects this leap forward, as it rose from just over $68 at the end of 2019 to $169 at the time of writing.
Houseparty is a more informal streaming app for friends. In March 2020, it became the most-downloaded free mobile app in several countries, including the UK, Canada, and New Zealand. On Google Play Store, it has been downloaded more than 10 million times to date.
Live Music Streaming
The opportunity to see your favorite artists playing live from the comfort of your living room is another interesting aspect of this live-streaming boom. Facebook Live, YouTube Live, and Twitch are a few of the platforms where music fans can enjoy an intimate performance on their screen.
QUICK TIP – There are many sites like Twitch.tv if you want to explore.
An example of this was the recent Rolling Stones’ performance of the iconic hit “You Can’t Always Get What You Want,” with each one in their respective homes.
It was part of Global Citizen’s One World: Together At a Home virtual concert. It was reported by Billboard that the songs featured were downloaded 735% more times after it than on the previous day.
Upcoming events of this type include the New York Guitar Festival and the Latino-focused Cinco de Mayo event.
Live streaming isn’t a new phenomenon, though, as the Interactive Advertising Bureau reported that over two-thirds of global consumers had live-streamed some sort of content by 2018.
Live Casino Content
Another highly interactive type of streaming that has been gaining ground recently is live dealer casino content. A number of different table games are commonly played in this way.
On the Betfair site, we can see the likes of casino staples roulette, blackjack, and baccarat on their live casino offered in different variants and accompanied by more games of chance like Buffalo Blitz and Spin a Win.
While exact figures for the number of players aren’t known, the rising number of live dealer games indicates that the trend is upwards.
Another indicator is the strong profit made by live casino game developer Evolution Gaming, with its revenue up by 45% in the first quarter of 2020.
All of these different types of live-streaming content show us that people around the world are looking for new, more direct forms of entertainment.
Now that our habits have changed in this respect, it is likely to be an increasingly mainstream option going forward.
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