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Mobile App Vs. Mobile Website: Which Is The Better Option?

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When we’re talking about business, it has slowly and gradually turned into a virtual market where most of the transactions happen over the internet, and the product is just a click away. It’s no more a fuss to go for a product hunt on a sunny afternoon.

If the purchase has become easier, so has its production and distribution. The retail shops now have easy access using the mobile apps for merchandisers to be in direct contact with them for urgent purchase or delivery, and the merchants are able to communicate and track their deliveries through the mobile apps for truck drivers for deliveries.

However, although the business has become a lax affair over the internet, there’s still confusion over what is the best mode to conduct these businesses. Whether we use a mobile app or the website to deal with it, thus, to resolve this issue, we may as well look into details about both the app and the website to compare better.

Mobile Apps

Mobile apps are designed to perform on certain platforms like Android and iOS and are installed in the device itself. The code is written in the OS of the device. They are often an extension of the brand.

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Engages the User

A mobile app allows the user to personalize the channel and by offering tailored communication based on their interests, location, navigation behavior, etc. It engages the user in a friendly conversation with the business and products. The suggestions offered by the apps by tracking their history and search behavior also makes it more interesting and easier to engage in than a website would.

Customization

Another important aspect of any app is its ability to sort and filter the unnecessary products from the list and allow the user to customize the app according to their preferences and choice. The apps also enable the businesses to send personalized messages to the users based on their location, engagement, interests, and more.

Working Offline

Even if there is poor internet connectivity or no internet at all, some of the apps do not stop working. Although they may need the connection to perform most of its tasks, they do not fail to offer content and functionality to the users even in offline mode. That way, one can access the app anytime, anywhere.

Mobile Website

A mobile website consists of browser based-HTML pages that are linked together. They can be accommodated in any screen and are responsive and customized versions of regular websites for the mobile.

Available for All

The mobile website has a broader audience reach, as they can be opened on any screen, unlike mobile apps that function only on specific platforms. Mobile websites can be accessed from any platform or device if one has an internet connection. A responsive website is efficient to function on all platforms without being downloaded or installed and is absolutely free, unlike some apps on app stores.

No Update Required

An important feature of a website is that it does not require regular updates, unlike mobile apps. Users don’t have to spend time installing and updating the site to view the latest content. Moreover, it is comparatively easier to fix the bugs and support. The updates would not be visible to users, and they would experience a hassle-free visit to the website.

Cost-Effective

The websites are comparatively easier and cost-effective to develop. If a good, responsive mobile website is developed, it can be more cost-effective for the business for their multi-platform performance. Cost is one of the most important things to manage if you’re looking for a responsive app or website to function on more than one platform.

Considering the fact that business has evolved a lot during the past few years, there have been some new roles added to the people involved in it. People choose the platform, whether it’s an app or website, depending on their needs and performance, as well as the access.

The most convenient thing for someone living in a remote area; the apps may function better while someone who has better internet access would want to work through websites. Mobile apps for sales reps and DSD sales would be a better option for people traveling from distant places. Most of the time, you will also find mobile apps available for B2B ecommerce and online web stores.

About the author

Harinder Kaur

Harinder Kaur has completed her M.tech in Computer Sc. & engg. from Kurukshetra University. She has done research on Mobile ad hoc networks as project fellow at SMVD university. She is currently working on her new startup dealorcoupons.com

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