Moment of truth: Even when you have a lot to offer but your website doesn’t get the attention it deserves, your competitors will always end up bagging your potential customers and money.
It doesn’t matter if you own a new, scrappy business or a large established one, having an infallible digital marketing strategy is necessary to achieve all your business goals and objectives.
But one may ask: what makes an effective digital marketing strategy?
Diverting the majority of traffic to your website and always topping search results to boost business activity might sound tricky, but it’s not!
Did you know? On average, Google encounters more than 40,000 searches/second every day. This makes 3.5 billion searches per day and a whopping one trillion searches each year.
In today’s world, all companies, irrespective of their size are majorly relying on content marketing and digital advertising to improve or increase brand value, customer loyalty, and boost sales.
Search Engine Optimization (SEO) is the king of all strategies that can change your business-game substantially but only if it’s done right.
Here we will talk about the five stellar SEO tools according to us which you need to add to your figurative knapsack to create a stellar digital marketing campaign.
Whether it’s cable internet or home service websites like buytvinternetphone or an online shopping store like eBay, adding keywords to their SEO content is as important as oxygen is to humans!
If you don’t pair the right keywords with your SEO campaign then your website will lose traffic as it won’t rank on search engines.
Searching for appropriate keywords is an extremely crucial part of SEO and can be time-consuming. But Ubersuggest works like magic! Just type in an important keyword and voila! Countless keyword options appear in front of you along with CPC, search trends, search volume and much more.
It is a great SEO keyword tool that enables you to find the most suitable keyword metrics to assist you in sorting the most suitable ones for your content.
To make SEO keyword search for your campaign a less tedious task, it is beneficial to have a handy keyword tool for SEO like Ubersuggest as it accelerates the job and also suggests important metrics. Another good thing is that you can also use this handy tool for your PPC campaigns to find out the keywords to aim for with your Google Ads and it’s free!
People see what they buy, and buy what they see- that is why a website needs to have a responsive design for fruitful SEO.
Well-written content can go right down the drain if its appearance lacks the oomph factor! That is why, when search engines (e.g. Google) rank a website, they make sure it offers maximum user experience irrespective of what kind of device they use.
All you need to do is just simply add the site’s URL in the Responsive Design Checker and it will quickly carry-out a test-run to show how your website will look on various devices like tabs, smartphones, etc.
If you want better rankings and visibility on search engines for your website then Moz is exactly what you need.
Moz aids digital and content marketing by providing easy keyword search, page optimization insights and site audits to help a business or service to assess where they stand on the search engine ranks.
This SEO genius comes with a well-equipped toolbox to help you level up your SEO game by auditing a site’s content to show the best topics, authors, videos, blog posts or lists that outperform others.
Moz offers extensive tools that aid in finding technical SEO glitches and research keywords to determine their value promptly.
How much time will it take for you to go through different online platforms to know what content is largely liked, talked-about and shared by people?
Buzzsumo is a strong tool that helps you with analyzing content on social sites in a jiffy. All you need to do: simply click on the influence tab and type the keyword and you’re done!
It is a highly efficient tool that lists down all the influencers in a niche based on the keyword phrase you enter in the tab. Buzzsumo is a great SEO tool to carry out market research for planning out an effective growth strategy to boost customer engagement and track competition.
The best part about this SEO tool is that it is convenient, fast and provides you with real-time, updated results.
Ahrefs offers one of the most extensively used tools to carry out SEO backlink analysis to aid digital marketing. A backlink is also known as an “incoming link” or an “inbound link”. It is created when a web source links to any other web page.
Backlinks are the backbone of all strong SEO campaigns as they help in achieving better rankings on a search engine. Ahrefs is a famous tool to perform a website’s backlink analysis. It is known to give a complete load down of the total number of backlinks received from various third-party referral sites.
This superb SEO tool can also provide you with a complete backlink analysis report of your opponent’s website. This helps you create a list of all the higher domain authority sites you are required to get backlinks from.
Ahrefs has its own crawler like Googlebot to give link data. Moreover, the backlink report is so extensive that it provides you with almost the exact number of backlinks that you received from different referral sites. Ahrefs Backlink Checker is a digital marketer’s best friend as it is extremely helpful and quick to carry out backlink analysis efficiently.
This article talks about the 5 stellar SEO tools that you can use to ace the digital marketing game. SEO tools are the key to advanced technical solutions. They increase the visibility of a website and play a crucial role in bagging customers.
The stellar SEO tools mentioned in this article will aid you in harvesting more traffic to your site through optimization that leads to a better search engine ranking.