Email marketing is one of the most effective methods to reach out to the targeted audience across the globe. However, to reap the desired benefit out of this strategy, businesses need to maintain an up-to-date, verified, and accurate email database. This database plays a significant role in the success of email marketing.
Over a period of time, the records in this database become invalid because of certain external factors. This is where email appending services come into play. Email appending services will not only keep your database clean and updated, but it also gives a massive boost to your sales number.
Email appending or e-appending is a widespread marketing practice where the existing customer data is mapped to the vendor’s database to add the missing email address of the prospects.
This service gives marketers greater insight and access to customer details and allows communication at greater ease. Also, it cuts down the wasted efforts of data scientists and knowledge workers in the organization.
Blue Mail Media highlights the importance of the email appending services in the below Infographic. This Infographic clearly mentions the stats and facts supporting the benefit of e-appending. Go through it before integrating this service into your business plan.