As we’re living in an era of immediacy, internet users expect to consume whatever they want, wherever they want, and whenever they want. In this matter, marketers are continuously looking for the best way to get their messages to be heard among the crowd.
For many, video content is that “way.”
Today, most of the marketing sphere is already well aware of the power associated with video content as it becomes a necessity in more than 85% of businesses’ entire strategy.
Dubbed a megatrend by the industry, online video consumption is staggering– it doubles every year. With all of this craze, there has been a shift in the way common internet users engage with videos. That is what makes the video landscape always changing and evolving.
The year 2020 is going to be another full-on video revolution year for marketers. To keep up with the rapid pace of change while staying relevant, every marketer must know what their competition is up to.
These Video Marketing Statistics for 2020 provide unique insights on market and consumer trends to help you brainstorm this year’s video marketing campaign and make the most of it.
#1. More than half of global video views begin on mobile devices
Internet users are more than 1.5 times more likely to watch video on their mobile devices. So it comes as no surprise that mobile phone viewers worldwide have reached 1.68 billion in 2019 and poised to grow to 2.22 billion in 2023.
Today, 53% of global video views begin on mobile devices, which are taking away share from desktop computers. What’s more interesting is that at least 82% of mobile users find it off-putting to watch a video that isn’t properly optimized in their chosen orientation. In this matter, creating your video content in a mobile-friendly format isn’t an option anymore, but it’s a must.
#2. Over 64% of potential customers are more likely to buy a product after watching a video
More and more internet users are hooked to online videos. Not only because videos are a versatile format, but also engage the audience seamlessly. This is such a goldmine for every marketer out there.
#3. Social Media become marketers’ reliable channel to host video marketing content
The rise of social media has a significant impact on more types of videos to share than ever before. Now that 3.4 billion users wondering around social media, there are vast opportunities for every marketer to get more reach and views.
More than 1 billion hours of videos are watched on YouTube alone. Besides, 1.6 billion active users watch 8 billion videos on Facebook daily. On Instagram, more than 1.1 billion users are logging in daily and actively watch videos, including Stories and Instagram Live.
#4. Short-videos are all the rage
As internet users’ attention spans are getting shorter and shorter, videos will become shorter, too. That’s why short-form videos now become users’ new obsession. Instagram Stories, Snapchat, and TikTok become fertile breeding grounds and natural home for under-1-minute videos.
Roughly 500 million Instagram users watch Stories on a day-to-day basis. Not to mention the popular short-video app, TikTok, has been downloaded more than 1.5 billion times on the App Store and Google Play in a single year in 2019. This staggering number is strong enough to prove that short-videos are rising above the clutter and all ready to take away long-form video popularity.
#5. Live streaming videos become a new norm of consumer–brand interaction
What live-streaming videos do the best is that it allows users to real-timely participate in brand storytelling in ways that enrich the customer experience. So no wonder if it becomes one of the best ways to interact between you and your customers.
At least 80% of consumers prefer to watch a live video from their favorite brand than read a blog. Also, the data says that 82% of internet users are preferred live videos compared to social media posts. With all the hype, live streaming videos are predicted to account at least 82% of global internet traffic by 2020.
Video Marketing in 2020 and Beyond
After years of being seen as an emerging trend, video marketing has now firmly made it to the mainstream. That’s because video content provides a snackable, easy-to-digest format that internet users can watch while sipping their morning coffee.
As more and more marketers have now jumped into the video marketing bandwagon, the level of noise and competition keeps ramping up and shows no sign of slowing down. In 2020, you need to always on your toes to find new ways of reaching customers and spreading brand awareness. But one way or another, you need to know your competition.
This infographic with more fascinating and useful statistics below will help you to get more insights into 2020’s video marketing landscape: