Website design is both an art and a science.
There are certain elements of website design that are crucial, but it’s also important to know how to put everything together and what needs to be on the website to increase conversions.
If you’re designing a website for your business, use the following hacks to get more out of your website and ensure you are getting more conversions.
This could help boost your business and help you be more successful.
–Make Sure the Website is Fast
Websites today need to load fast. Most visitors will only wait a couple of seconds before they give up on the page loading, especially if they’re on a mobile device. Website designers like appiloque.com can help make any website load faster, though there are certain ways to ensure the website is fast.
Choosing the right web host is crucial, as is ensuring the website is working properly so there is nothing slowing it down from the design end.
–Avoid Using Basic Templates
Basic templates are actually quite noticeable by visitors no matter what is done to make it look unique. They may not know they’re recognizing a template, but they know the website looks like a bunch of other websites they’ve seen before.
Instead, design a unique template to use for the website. This helps make it stand out from the competition, and it looks better for the customers when the design is unique.
–Add in Photos or Videos
Websites that have unique photos, not stock photos and videos are more likely to grab a consumer’s attention. They are more likely to stay on the website longer to get more information or watch the video.
The key here, however, is to ensure the image or video loads fast so it doesn’t slow down how long it takes for the overall page to load. Pictures and videos should also be placed properly in the website design to make them as effective as possible without being in the way.
–Make Sure the Design is Responsive
Today, websites must be responsive. If a website isn’t responsive, mobile visitors are going to look elsewhere for what they need. Since mobile use makes up a majority of internet traffic today, focusing on mobile customers and ensuring they can view the website is crucial.
Responsive designs adapt to the screen size of the device the visitor is using, so it means everyone is able to view the website and find what they need.
–Direct Visitors to Important Information
Some bits of information are more important than others. Make sure this information is at the top of the website and ensure it is highly visible so visitors are able to spot it quickly and easily.
By putting the important information near the top, it’s easier for most visitors to find what they’re looking for. This could mean they end up making a purchase or signing up for the email list to get more information.
If you’re working on the design for a business website, don’t forget about any of these design elements.
Combined, they’ll help make a website that’s a lot more attractive to visitors, and that’s likely to improve your conversion rates.
If you’re not sure how to do any of these, work with a website designer so they can make sure your website is created with conversions in mind.
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