Digital Marketing

4 Ways to Reduce Bounce Rate and Improve Conversions in WordPress

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Before we start, it’s important to clear up a few things.

The bounce rate represents the number of visitors that pay a visit to your WordPress site and then leave instead of spending more time viewing other pages.

Why does it even matter if your site has a high bounce rate?

Because it helps you measure wasted money. You see, people are bouncing away from your website.

They click on it, skim the text, and immediately hit the “back” button to return to the search engine results.

Image source: pexels.com

If your WordPress site has a high bounce rate, there’s a problem. The audience doesn’t engage with your website.

What’s more, the WordPress site won’t get on top of the Google SERP.

So, what are you supposed to do? The good news is that you can reduce the bounce rate in WP, not to mention improve conversions.

Find out how to fix this issue.

1. Speed Up Your WordPress Site

There’s no better time than now to tweak the load speed of your WP site. The speed at which the webpages load has an impact on user experience.

People want a site to load in 2 seconds or less. They don’t like to open a page and wait for it to load. So, fix slow page load times because you’re losing on many visitors.

The slightest delay in page load time can increase your WordPress site’s bounce-back rate by more than 100%. It’s a mistake to believe that site load times matter only for giant websites such as Amazon, which are expected to perform admirably even in conditions of high traffic. It matters to everyone.

Start working on bringing your load times down. It’s really not complicated. Here’s what you need to do:

  1. Switch to Better WordPress Hosting. Removing unnecessary WordPress plugins can do the trick. However, it would be better to change the hosting provider. When a user browses your site and attempts to load a page, they automatically access files from the webserver. If the server isn’t fast enough, the webpage won’t load quickly. Stay away from shared hosting. And take the time to find a good WP web hosting company.
  2. Enable Caching. Cache images and scripts, but don’t forget about the HTML content. This will improve page speed and conversions. The cached pages will appear as static HTML versions of a page. They can be saved and used time and time again. If you have an expiration date set for the cache, use a specialized tool. Set for how long you want the info to be cached.
  3. Keep Your Technology Up to Date. If you want to speed up your site, update the web technologies used WordPress. New versions of PHP, HTML, and so on, are made available each year. These web technologies bring about new features, in addition to improved speed. Any administrator can increase the number of visitors on the site. If your PHP version happens to be obsolete, look out for current versions.

2. Write Content That Actually Matters

It’s important to deal with the technical aspects of the WP site, but don’t ignore the content. If the bounce rate is between 41 and 55, the content is roughly average. There’s no reason for concern at this point. However, if the bounce rate is higher than that, the content is more than average.

If someone lands on your site and doesn’t find the information they’re looking for, they’ll immediately close the tab. What kind of content do you need on your WordPress website? Content that matters for the audience.

Take a close look at the search terms that website visitors use and try to make your articles more informative. It’s not a good idea to write about every idea you have.

Take into consideration the audience and the potential reach of the topic. Content is basically information and experiences that are aimed at the end-user.

According to the experts at TrustMyPaper, it’s essential to leverage the power of curiosity gaps. Curiosity is what determines people to explore the site and find out more. practically, it’s what drives them to the content.

How To Use The Curiosity Gap

Introduce a simple curiosity gap at the beginning of the article. Promise that you’ll include a case study or something.

Needless to say, you have to keep your word. This way, you’re testing the reader without actually providing them the answer.

Better yet, use a clickbait title. Readers will be curious to know what the article is about and won’t resist the temptation to click. Just make sure you don’t promise too much.

Use curiosity gaps in moderation. If you fail to deliver, the audience will be disappointed. To be more precise, if you fail to do what you say, you won’t build loyalty. Take advantage of curiosity, but only to share knowledge.

3. Interlink Posts to Improve URL Rating For SEO

You can’t ignore your bounce rate because it affects your ranking in the search engine results. Increasing page views is great for boosting exposure and brand recognition.

Here’s an idea: make sure the articles on your site have links to other articles on the website so that the visitor can be redirected to another article on your site. You get the idea. This shouldn’t come as a surprise, but interlinking increases the domain rating – that is, the URL rating. And SEO.

Insert links to blog posts from the WordPress editor. Pick your anchor text and click on Insert/edit link. Next, search the article by title and add the link. Of course, you can interlink WordPress posts automatically.

WordPress Insights plugin is the simplest to use. You can find related posts while writing. As you write your post go back to older articles using Insights and add links to those posts.

Insights allow you to insert images, videos, Google Maps, etc. Visitors won’t slip away and go to another website.  

4. Create A Custom Sidebar in WordPress

If your WordPress site design includes a sidebar, make it more dynamic. Strive for a unique look for your website. WP sites have the same sidebars, with the same widgets, on virtually every page. When you customize the sidebar. you can include your own widgets that can perform advanced tasks. Plus, you can add links to other types of elements.

Sites that display interactive, content-relevant sidebars and widgets have a lower bounce rate. People are willing to explore the site and take a look around.

They easily get where they want, with minimum stress or thinking.

Visitors know what to do when they land on your WordPress website. They don’t need a sign telling them that what they’re looking for is just around the corner.

Avoid a usability nightmare, If people can’t make it through the complex site architecture, they won’t come back again. Even if users prefer using mobile devices, they won’t abandon desktop PC’s anytime soon. The point is that any WordPress site can benefit from a custom sidebar. It’s completely up to you if you want to add customize the sidebar or not.

All in all, it’s not that hard to get visitors to your site.

Accept the fact that your WordPress website has a high bounce rate and take the necessary measures to boost your conversions.

Make people fall in love with your site.

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About the author

Rahul Setia

Rahul Setia was born and raised in the Kaithal, Haryana. He worked at brands like Jabong, ProProfs etc. He was also in the List of Top 100 Social Media Influencer's 2019 by Status Brew. He lives in Delhi/NCR and is a Digital Gig & Founder of Websites i.e TechBlogCorner.com, ViralMasalla.com, DealorCoupons.com.
Follow me on: LinkedIn, @rahulsetia007 and Facebook.

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