In 2020, there will be new Search Engine Optimization (SEO) strategies, but you still need the traditional, well-known mechanisms of keeping your site afloat.
Having professionals behind you is crucial when you are looking to optimize your website. It might sound hard to find with so many available options, but if you search for an SEO surrey company, you might narrow the alternatives.
Many great companies work side by side with you to achieve your business goals and improve your site’s ranking. It will take time, but in the end, the results will be worth it.
This year, you certainly want to increase your site’s traffic, which will in effect increase your clientele. If you continue relying only on social media for your online presence, you are going to lose a lot of potential customers that shop online.
Most people do not search for products on social media, they search for them on search engines with the most popular option being Google. Hence the coined phrase “to google” something when you are searching for a product or information about a subject.
So, if you want your business site or any other site you are running to remain visible on the first page of Google, you need to rethink the SEO strategies you have been using.
You can check out some tips from https://punchseo.com/buffalo-seo/ or have them run your SEO campaign. Whichever way you choose, here are some strategies you need to keep working with come 2020.
1. Enhance User Experience
Google’s main aim is to show the best results to its users. They show sites that have the most relevant content of what users have searched for. If your site lacks such content, then it will not be ranked among the first pages.
Nobody wants to waste their time on a site that does not give them any value. You should avoid spamming your site with keywords, as that will only lead to a high bounce rate. If users are happy with your site, it means that they have landed on the information they required.
If they spend a lot of time on that site, they are likely to recommend it to others, thus increasing your traffic and maintaining a high position on SERPs (Search Engine Results Page). So, simplify your content, and create a site that is easy to navigate to enhance user’s experience.
2. Optimize for Google RankBrain
RankBrain is Google’s machine learning algorithm. This algorithm measures the extent to which users interact with first page results.
It follows then that if users are having a good experience with your site, the algorithm is going to rank your site higher on the first page. If they are having a nasty experience, then you are going to disappear from the first page.
Optimizing for this algorithm is quite easy. First, you need to enhance your click-through-rate or CTR. You have more users clicking on your site.
With an increased number of people clicking on your site, Google will identify your content as popular and push your site higher on the first page so that people can find it easily. An easy way of doing this is adding a number to your title or description tags.
3. Maintain High Dwell Rate
User experience determines your bounce and ‘dwell’ rate. The bounce rate is how quickly users leave your site while the ‘dwell’ rate is how long they stay on your site.
You want users to stay as long as possible on your site so that Google can see that they like your content. You can achieve this by writing compelling titles and introductions that capture the attention of your visitors.
If you manage to pique their interest at the beginning, they are most likely to proceed reading your subsequent content. A high bounce rate will see your site drop out of the top first pages.
4. Voice Search Optimization
Technology keeps improving and getting better. People are already searching for content using voice rather than text, and its gaining ground quickly. So, if you haven’t optimized for voice search, then you need to do so as soon as today.
Note that there is a little variation when you compare voice and text search. While text search is usually a simple phrase, voice search is more of a question. You must put this into consideration while setting up for a voice search.
One in every six Americans owns a smart speaker device. It is more the reason why you need to start tweaking your content to answer questions. You can do this by using structured data, and writing content in the lines of long-tail keywords.
5. Focus on Cluster Rather than Keywords
Most people, when writing content focus on keywords, and tend to put in most of those keywords. Do not do that in 2020. That only leads to spam. Instead, use keyword phrases, and let your content flow naturally.
Avoid trying to fix keywords in awkward places, as that will only make your content difficult to read, and hence the high bounce rate. When you have free-flowing content with cluster topics instead, your visitors have an easy time reading and thus stay longer on your page.