According to the data collected by various SEO experts and varified by Google itself, it receives around 63,000 searches every second.
This translates to the growing popularity of online marketing.
Its growing popularity makes it all the more important to understand the changing face of digital marketing. Thus, making the study of the upcoming trends imperative.
Furthermore, it can help anyone grow their business and generate more revenue.
This article provides you with an insight into some of the most unusual trends being followed in the online marketing universe.
Voice Search Is The New Jedi
Since Google rolled out its voice-based search module, its users have been growing rapidly. A study suggests that soon, voice searches are to overrule the conventional text-based searches, if not replace it.
To optimize your website for voice search, tap into the type of searches that are usually made by the users.
For example, if a user is searching for the latest USD to GBP conversion rate, they would ask- what is the current USD to GBP rate?
Creating your content keeping this search query in mind is sure to help you with your voice-based SEO.
Chatbots Can Help Improve Dwell Time
A crucial factor that can help with improvements in the SERP rankings of your website is the time that a user spends on your website.
This is simply, known as ‘Dwell Time’. The more a user spends time on your website the better it helps Google to identify your content as helpful to the user.
Conventionally, you’d need to create amazing content for your audience. But, there’s an alternate route as well.
You can make use of chatbots to keep your audience engaged and spend more time on your website.
Chatbots create an illusion for the user interacting with a live person on the other end, and this helps improve dwell time.
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Virtual Reality Is Augmented Strategy
Users are turning towards simulated experiences before making any decision. In simplest of terms, virtual reality stimulates signals for a user using highly sophisticated computer technology, via screens and motor-responsive components.
For example, if you are carrying out your dental marketing, you can integrate a virtual assistant to your website.
This virtual assistant can provide all sorts of insights from aesthetic enhancements to repairs and implants to the user.
In fact, virtual reality augments conventional marketing strategies and offer room for more plausible lead conversion.
Artificial Intelligence And Machine Learning
Anticipating future probable patterns has become a lot easier for marketers with the help of artificial intelligence.
Determining better engagements with their active buyers.
For example, several industries including the food and beverage industry make use of big data to determine the best delivery time for their products.
All of these presumptions are made based on data accumulated from various sources including weather, traffic, and temperature.
This is where Google’s RankBrain steps in. It is a machine learning program integrated into its core algorithm.
In fact, now more then ever, the intent behind any user search is focused by Google. And this is what you need to incorporate into your content.
While creating your content, try to stay connected with what your target audience would like to search for and why.
Optimize For Micro-Moments
In order for marketers to succeed, micro-moments can bring about the necessary change. The question as such is what are these micro-moments?
When a user makes a search on Google, there are possibly four types of requirements “exploration”, “expedition”, “action”, and “purchase”.
Tapping into these needs of the users, marketers can better focus their efforts to be fruitful. For example, if a user wishes to find a store for tools near them, they’ll probably make a search like- tools store near me.
This near me tag at the end, helps Google identify the location of the user and cater to their needs more precisely and locally.
What you can do to rank better in your local relevant results is to update your location on your website or app. Furthermore, local citations may also prove beneficial.
All of these micro-moments are leveraged for the reason, more and more users are using mobile devices to access the information online.
All in all, making smart decisions and keeping up with the upcoming trends is crucial for keeping up with the ever-changing SEO industry.
Intelligent placements based on past knowledge and personalizing content can help with both, improving engagement rates as well as enhance the user’s experience.
In the end, it’s all about providing value to the customers.
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