How to Get Your Free Business Profile on Google My Business (GMB)

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If you’re just getting started with local SEO, your Google My Business listing is a great place to focus your early efforts.

After all, when people search for a product or service near them, they’re usually very close to making a purchase — one in two people who conduct a local search (think “watch repair near me”) visit a store that day.

So it’s important the information about your business that shows up when people search Google is as accurate, complete, and optimized as possible.

To add your business information to Google Maps, Search, and other Google properties, create a Google My Business listing (or get access to one, if it exists).

Use Google My Business for free to manage how your business information appears across Google, including Search and Maps. Follow the steps below to add or claim your business listing:

On your computer, go to Google My Business.
In the top-right corner, click Sign in.
Sign in to your Google Account, or create one. Then, click Next.
Enter your business’ or chain’s address. You may also be asked to position a marker on the location of your chain’s branch on a map. If your business doesn’t have a physical location but works in a service area, you can list the area instead. Then, click Next.
Choose if you want your business location to appear on Google Maps.
- If you serve customers at your business address:
  1. Enter your business address.
  2. Click Next.
- If you don’t serve customers at your business address:
  1. Enter your business address.
  2. At the bottom, click I deliver goods and services to my customers Next.
  3. List your service areas, then click Next.
Search for and select a business category. You can also choose a more specific category as appropriate. Then, click Next.
Enter a phone number or website URL for your chain, and click Finish.
Select a verification option.
- To verify later, click Verify later Later. If you’re not authorized to manage the Business Profile for the chain, find the person in your organization who’s authorized and continue the process.

Note: If you see a page that says “This listing has already been claimed,” click Request access. Then, follow the directions to claim your business. Learn more about how to request ownership.