Technology

7 Ways to Leverage Automated Reminder Software

Automated reminder software is a simple technology that can have a big impact on success. It works by sending out messages to your customers, reminding them of their appointment.

Often used in healthcare, it is now appearing in other businesses.

Reminders now help customers show up to reservations, consultations, meetings and events.

Often overlooked, automated reminder software is a powerful tool for business growth.

It has the potential to provide a very positive impact on your bottom line.

Adopting this technology offers many advantages. It enables unique opportunities for growth that would not be achievable without it.

But what exactly are these benefits?

Better Appointment Attendance

Missed appointments can present significant problems for your business. Customers who attend  generate profit.

Conversely, no-shows cause a drop in revenue.

Research shows that poor memory is often to blame. In other words, forgetfulness is driving down your profitability.

Luckily, reminders can help reverse this trend. 

Reminder software increases appointment attendance rates. In some cases, it can cut no-shows by 37%.

What does this mean for your business?

It means you create opportunities for more revenue. Without the software, you’d see fewer people coming through your doors.

Cut Down Waiting Lists

Reminders don’t just improve attendance rates. By keeping your customers aware of their schedules, you also keep them up-to-date.

Reminders help to give them a bird’s eye view of all their commitments.

If they realize they can’t make their appointment, they can reschedule ahead of time.

When a customer receives a reminder and decides to reschedule, you get enough time to offer their slot to someone else.

This ability to reschedule offers you two benefits.

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The first is a boost to attendance rates by filing what would otherwise be empty slots.

The second is allowing others the opportunity to use your services at an earlier date.

If you experience long wait times, with customers waiting weeks or months before they can see you, this could prove to be a very welcome change.

Lower Business Costs

You may already be providing your customers with a manual reminder service.

While having a member of staff call, text, or email an individual can help, let’s face it, it’s not the best strategy. 

Manual reminders are resource-intensive and risky. They consume large amounts of time while introducing human error. 

On the flip side, automated systems provide a cost-effective solution for your business. A short, one-time setup replaces hours of dialing customer numbers.

All you do is create your message template and link it to your scheduler. Then, the automated software sends reminders based on your initial preferences.

You’ve successfully automated your reminders and reduced your overhead.

Improve Customer Satisfaction

Research shows a happy customer is more likely to return to your company for repeat business.

Retained customers also have a much higher ROI than new customers. On top of this, satisfied customers present opportunities for referrals and good reviews.

Simple word of mouth can result in improved consumer acquisition rates.

In short, satisfied customers are great customers — the kind you want. So how can you leverage automated reminders to improve customer satisfaction?

Reminders support people. They help ensure they don’t miss important appointments.

An automated reminder service is a service your customers appreciate, as it means they don’t have to focus on remembering dates.

Your reminders do that for them. While you can provide this with manual calls, automated technology is less intrusive.

Messages can be scheduled to contact customers at the most appropriate times for them — which may not fit with your office hours.

An automated message is also lower commitment in terms of interaction.

For customers, this means feeling less pressure.

Customers like flexibility. They want to be able to respond and engage in their own time. This is a service automation offers.

Improve Employee Satisfaction

When it comes to workplace satisfaction, job fulfillment is critical. 83% of people state finding meaning in day-to-day work is key to happiness within a role.

There is proof that satisfied employees can be more successful. Rising sales, improved productivity, increased retention, and better task completion.

These can all be attributed to high levels of employee satisfaction

Carrying out mundane and time-consuming activities can leave employees feeling unfulfilled.

Manual reminders are an unfulfilling task.

With satisfaction being so important to success, you want to avoid this type of ongoing chore.

By using reminder systems, you are delegating unfulfilling tasks to technology. When you automate reminders, you free your staff to focus on skilled activities.

Extend Operational Hours

Unlike your employees, automated technology does not operate to a restricted timetable.

You can use reminder software during out-of-hours timeslots.

Schedule reminders whenever you need to send them — even during holidays and on weekends.

Automation removes limitations placed on manual, human-reliant systems.

Incorporating two-way reminder services can have extra benefits. A two-way service is a text customers can reply to, or a call they can interact with.

It lets them provide your business with crucial information during out-of-hours times.

They can confirm an appointment or request a callback. In short, automated reminders let you to increase revenue even when your business is closed.

Cultivate Automated Culture

The use of automation within business is on the rise. More and more organizations are incorporating automated technology into their processes. It’s not hard to see why.

Automation has numerous benefits. However, change can be a difficult thing for employees.  New software can often be frustrating.

Your employees may not be accepting of, or ready for the technology.

Automated reminder systems can help you develop a workplace culture of automation.

Their low cost and simple introduction let your employees experience the benefits of automation first hand.

Demonstrate the power of automated reminders.

Once they see how easy and helpful they are, they may become more open to automation.

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About the author

Rahul Setia

Rahul Setia was born and raised in the Kaithal, Haryana. He worked at brands like Jabong, ProProfs etc. He was also in the List of Top 100 Social Media Influencer's 2019 by Status Brew. He lives in Delhi/NCR and is a Digital Gig & Founder of Websites i.e TechBlogCorner.com, ViralMasalla.com, DealorCoupons.com.
Follow me on: LinkedIn, @rahulsetia007 and Facebook.

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