Whether you are launching a new business, building your online business, want more exposure for your services/products or perhaps recently joined an affiliate marketing company, social media marketing is now a must-have. People across the world are generally using social media to connect with new friends, to renew older friendships, or to keep in touch with their relatives or long lost friends. Many more are using social media to look for services and products online.
Businesses use social media to know what customers and other people are saying about a product, company or brand, and to study social media trends. Today, to become a success in any type of online business, you must focus on your presence on social media .
Here are 7 winning ways of how you can instantly pump up your social media leads.
Contests are an excellent and easy way of engaging potential prospects as well as for gathering valuable information that can be used by your sales team. Endeavour to make the incentive something that’s connected to your actual service or product. Certainly, people will not shy away from entering your contest if it is offering a free iPhone 6 or a trip to Hawaii!
Your contests on social media should ideally focus on iterations of what you normally would offer your clients. For example, you could try running a social media contest offering a free upgrade to a better version of your service/product, or an extended product free trial. The people entering this type of contest are much more likely to have a genuine interest in what you are offering. From a business sales standpoint, this makes them worth the effort directed towards reaching out to them.
Guest Post in Popular Niches
Make no mistake about it; blogging will continue to be a vital part of any effective integrated online marketing strategy. “Evergreen” high-quality blog posts that provides your audience with relevant content will continually bring views that can possibly turn into useful leads long after you have posted it. Besides your own blog site, look for popular niches where you can guest blog.
Being an outstanding guest blogger and adding some value to another person’s blog helps you in building profitable relationships with other popular bloggers. When you make friends with other bloggers by guest posting, your influence in the social media world will grow, which ultimately will lead to more subscribers to your own blog and more conversions.
With attention spans that are becoming increasingly shorter, many people will generally ignore your content and posts on social media unless you have used images that are eye catching. If you really desire to engage with your subscribers, followers, or friends, include pictures in all your social media status updates. Work on creating interesting memes and useful infographics or any other types of image that can get your readers interested in what you want to say, and at the end of it all, what product or service you are selling.
Videos are making a dramatic impact in the world of social media marketing. GoPro cameras has made it pretty easy to capture picture and video from different angles, heights and even action videos that would be impossible to capture with a normal camera
By using handy tools like gimbals, you can produce live silky smooth, interesting, and unique video footage, and have it posted on your social media channels. Gimbals use a variety of complicated stabilizing electronics in eliminating unwanted camera movements as you record videos. They are available at various price points. If you are just starting out finding a cheaper GoPro stabilizer won’t be easy but also you don’t need to struggle much. There are plenty of them, just find the one that fits your needs.
Be Relatable and Sharable
It is important that you not only create but also maintain your presence on the leading social networks (Twitter, Facebook, Instagram, LinkedIn, and Pinterest). However, you need to focus your marketing efforts specifically on those social media networks where most of your target buyers are generally spending more time. Facebook users alone, for example, watch close to 100 million hours of video daily. And on Twitter, 82% of users watch video via the same social media platform.
Similar to how you ought to be promoting your presence in as many social media outlets as possible, it is also important to enable visitors to your site and email subscribers to also easily share your content within their own personal networks as well.
Make Use of Monitoring Tools
You can use social media monitoring tools to find out what your visitors are doing on your website. For example, are they asking questions about your brand, products, company, or competitors? Are they commenting, giving product reviews, using your products on a demo or trial basis? You can also use these tools to find out if clients are having problems when using your website.
Use social monitoring tools to monitor what your best leads are saying about your industry and your company. Based on what your leads say, carefully nurture them. You can then design or tweak your online marketing strategy based on your findings.
Link and Participate
The majority of social networks mainly deal with making connections and engaging in conversations. Similar to how you ought to be regularly sharing insightful and educational content, it also important to monitor your presence and regularly interact with your followers and fans. This helps you in building and growing an engaging, loyal following.
Be engaging, ask questions, and actively participate in discussions taking place on your site if you want to create a presence that is worth following. Ensure you monitor all mentions of your company name, brand, username, and all unique hashtags daily. In addition, spare some time to respond when people mention you on Instagram and Twitter, or whenever they interact with your business brand name. If people say something positive or nice, remember to thank them, and even ensure you respond to any negative comments. If they have questions answer them.
Walking the fine line between being yourself and being a professional is tough. However, with social media, the two don’t need to be necessarily mutually exclusive. Pull some experiences from your life, and put some personal touch in there. Your social media followers feel it when you’re being sincere, and they will appreciate the way you are trying to connect.
People are always keen to know the person behind the product or service, not just the Company logo. Give people a peek into your personal everyday life as it build trust, and help visitors feel like they know you on a personal level.
Social media is here to stay and frankly, it is now vital for any business. It is a cost-effective way of reaching your audience and getting to your message out. However, simply putting your data online is just not enough. No matter how interesting, for it to go viral, it needs deliberate engagement. The aspect of engagement is what will distinguish you from the crowd.
Lastly, after providing helpful social media content, ensure you ask the viewers, readers, and visitors to take definite actions. This may seem trivial, but the fact is that the majority of people are not going to take action unless you purposely prompt them!