Smart Ways to Use Google Search Operators for SEO

The advanced search engine queries which can help you greatly in finding potential linking partners and will help you to implement Smart Ways to Use Google Search Operators for SEO.



This will tell an estimated count of the number of indexed pages for that domain.


This operator will help to tell all the pages which are indexed of this folder in Google.

3) inurl:WWW

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The “inurl:” operator searches for specific text in the indexed URLs.You can pair “site:” with “inurl:” to find the sub-domain in the full URL

4) -inurl:www

find any indexed URLs that are not on the “www” sub-domain. If “www” is your canonical sub-domain, this can be very useful for finding non-canonical URLs that Google may have crawled.

5) -inurl:www -inurl:dev -inurl:shop

You can chain multiple “-inurl:” operators to remove all of these known sub-domains from the query, leaving you with a list of any stragglers.


6) inurl:https

You can’t put a protocol directly into “site:” (e.g. “https:”, “ftp:”, etc.). Fortunately, you can put “https” into an “inurl:” operator, allowing you to see any secure pages that Google has indexed.

7) inurl:param

If you’re worried about something like search sorts, filters, or pagination, and your site uses URL parameters to create those pages, then you can use “inurl:” plus the parameter name to track them down.

8) “text goes here”

If you want to search for an exact-match phrase, put it in quotes. This simple combination can be extremely useful for tracking down duplicate and near-duplicate copy on your site.

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9) SEO OR Search Engine

This can be very useful if you’ve forgotten exactly which term you used or are searching for a family of keywords.

this is one case where capitalization matters. Either use “OR” in all-caps or the pipe “|” symbol. If you use lower-case “or”, Google could interpret it as part of a phrase.

10) “top * tools”

The wild’card [*] operator will match one or multiple words. So, “top * questions” can match “Top 40 Tools” or “Top Seo Tools”. Try the sample query above for more examples.

11) ~marketing

The tilde [~] operator tells Google to find words related to the word in question.

12) “top 7..10 tools”

If you have a specific range of numbers in mind, you can use “X..Y” to return anything in the range from X to Y.

13) intitle:”the*cars”

Remember to use quotes around the phrase after “intitle:”, or Google will view the query as a one-word title search plus straight text. For example, “intitle:text goes here” will look for “text” in the title plus “goes” and “here” anywhere on the page.

14) “text goes here”

If you want to get a bit more sophisticated, you can use “-site:” and exclude mentions of copy on any domain.

15) intext:”bikes in india”

The “intext:” operator looks for keywords in the body of the document, but doesn’t search the <TITLE> tag. The text could appear in the title, but Google won’t look for it there. Oddly, “intext:” will match keywords in the URL.

16) ”text goes here” -intitle:”text goes here”

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If you use “intext:”, Google will ignore the <TITLE> tag, but it won’t specifically remove anything with “text goes here” in the title. If you specfically want to remove any title mentions in your results, then use “-intitle:”.

17) filetype:pdf

for finding specific file extension

18) “cars”

This is more useful for link-building and competitive research than on-page SEO, but it’s definitely worth mentioning.

19) location:country_code

This operator is used to return webpages from a specific country or region. For example: “seo blogs” location:gb – returns UK seo blogs

Find sites where you can list your website

Keyword + “add a site”/”submit site”/”suggest site”/”post site”/”recommend site”
Keyword + “add URL”/”submit URL”/”suggest URL”/”post URL”/”recommend URL”
Keyword + “add listing”/”submit listing”/”suggest listing”/”post listing”/”recommend listing”

Keyword + add/submit/suggest/post/list/recommend article
Keyword + add/submit/suggest/post/list/recommend video
Keyword + add/submit/suggest/post/list/recommend podcast
Keyword + add/submit/suggest/post/list/recommend whitepaper
Keyword + add/submit/suggest/post/list/recommend webinars
Keyword + add/submit/suggest/post/list/recommend event
Keyword + add/submit/suggest/post/list  job
Keyword + add/submit/suggest/post/list contest
Keyword + add/submit/post/list coupons

Keyword + intitle:add/submit/suggest/post/list/recommend article
Keyword + intitle:add/submit/suggest/post/list/recommend video
Keyword + intitle:add/submit/suggest/post/list/recommend podcast
Keyword + intitle:add/submit/suggest/post/list/recommend whitepaper
Keyword + intitle:add/submit/suggest/post/list/recommend webinars
Keyword + intitle:add/submit/suggest/post/list/recommend event
Keyword + intitle:add/submit/suggest/post/list job
Keyword + intitle:add/submit/suggest/post/list contest
Keyword + intitle:add/submit/post/list coupons

Keyword +”add your business”/”list your business”

Keyword + directory
Keyword + directory + add/submit/suggest/post
Keyword + intitle:”directory”
Keyword+ inurl:”directory”
Keyword + Listings

IndustryKeyword + “sign up”/join/register/”create an account”

keyword + coupons + intitle:list
keyword + coupons + intitle:submit/add
keyword + deals + intitle:submit/add
“deals for” + “keyword *” + intitle:submit/add
“coupons for” + “Keyword *” + intitle:submit/add

keyword + sweeps* +  intitle:submit
keyword + giveaways  + intitle:submit

Find blogs which review products

ProductName + review +
ProductName + ratings +
ProductName + comparison +
ProductName + price comparison +
ProductName + compare + intext:”powered by wordpress”

ProductName + review +
ProductName + ratings +
ProductName + comparison +
ProductName + price comparison +

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ProductName + review +
ProductName + ratings +
ProductName + comparison +
ProductName + price comparison +
ProductName + recommended intext:”powered by typepad”

ProductName + review +
ProductName + ratings +
ProductName + comparison +
ProductName + price comparison +

Find Industry Specific Q & A

industryName +
industryName +
industryName +
industryName +
industryName +

Find blogs relevant to your industry

Keyword +
Keyword +
Keyword +
Keyword +
Keyword +
Keyword + intext:”powered by wordpress”
Keyword + intext:”powered by typepad”

Find websites which provide guest post opportunities

Keyword/yourCompetitorName + “guest blog”
Keyword/yourCompetitorName + “guest blogger”
Keyword/yourCompetitorName + “guest Column”
Keyword/yourCompetitorName + “guest article”
Keyword/yourCompetitorName + guest post
Keyword/yourCompetitorName + guest author

Keyword/yourCompetitorName + “write for us”
Keyword/yourCompetitorName + “write for me”
Keyword/yourCompetitorName + “become a contributor”
Keyword/yourCompetitorName + “contribute to this site”
Keyword/yourCompetitorName + inurl:category/guest
Keyword/yourCompetitorName + inurl:contributors

Keyword/yourCompetitorName + “guest blog” + inanchor:contact
Keyword/yourCompetitorName + “guest blogger” + inanchor:contact
Keyword/yourCompetitorName + “guest Column” + inanchor:contact
Keyword/yourCompetitorName + “guest article” + inanchor:contact
Keyword/yourCompetitorName + “write for us” + inanchor:contact
Keyword/yourCompetitorName + “write for me” + inanchor:contact
Keyword/yourCompetitorName + “become a contributor” + inanchor:contact
Keyword/yourCompetitorName + “contribute to this site” + inanchor:contact

Rahul Setia was born and raised in the Kaithal, Haryana. He worked at brands like Jabong, ProProfs etc. He was also in the List of Top 100 Social Media Influencer's 2019 by Status Brew. He lives in Delhi/NCR and is a Digital Gig & Founder of Websites i.e,, Follow me on: LinkedIn, @rahulsetia007 and Facebook.

14 thoughts on “Smart Ways to Use Google Search Operators for SEO”

  1. Excellent .. Amazing .. I’ll bookmark your blog and take the feeds also…I’m happy to find so many useful info here in the post, we need work out more techniques in this regard, thanks for sharing.

  2. Its amazing .. fabulous and impressive as well. I ‘m going to share this post with my friends. Thank you so much. Keep it up !!
    I like the helpful info you provide in your articles. I’ll bookmark your blog and check again here frequently. I’m quite certain I’ll learn plenty of new stuff right here! Good luck for the next!

  3. Thank you Rahul Outstanding post! Thanks for sharing your great list of operator and specific search term with us. It will defiantly helps other to get there niche resource to build back-links.

  4. This blog favors the world famous quote “Work smart not hard” and I also follow this quote. The information given above is very useful for all SEO and digital marketers. This data posted above needs a lot of experience or a lot of research. It shows that you have done very nice hard work on this blog.
    Thanks for publishing this article.

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