Google announced New Google Shopping Feed Tools for Merchant Center

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Google introduced 2 new tools for retailers to create change shopping feeds a lot of convenient. One tool is fitted to giant retailers, especially, to supply inventory and pricing updates quickly, whereas the opposite tool is intended to assist smaller retailers get on-line with Product Listing Ads more quickly and simply employing a Google Sheets add-on.

For Larger Retailers: Online Product Inventory Feeds

A new feed type enables retailers to submit updates on prices, sale prices and availability of key products. Retailers that update these attributes with regular frequency can now use online product inventory feeds to submit this data throughout the day on subsets of products for faster processing.

the other benefit is that any errors triggered in the online product inventory feed won’t affect the complete product feed, so there won’t be any interruption in ads being eligible to show.


The only attributes used in the new feed type are: ID, price, availability, sale price and sale price effective date. Files can be submitted in a text, tab delimited or XML file. More details are at the Help Center here.

For Smaller Retailers: Google Sheets Add-On

The second new update is an add-on for Google Sheets that should help small and mid-sized merchants create, upload and validate product feeds.

A sidebar in the add-on allows retailers to validate their data by individual row or for the entire Google Sheet. It shows errors and warnings before retailers have to go through the whole upload process.For more information about using the add-on, check out the Merchant Center help page.




Format Requirements

  • The first line of the file is the header – it must contain attribute names, one in each cell.
  • There should only be one item per line with one attribute in each cell.
  • The data must be submitted only on the first sheet of the spreadsheet.
  • For group attributes such as ‘tax’ and ‘shipping’ use colon-separated sub-attributes. Visit the tax and shipping article for more information.
  • If an attribute accepts multiple values, you should provide each value separated by a comma, such as ‘blue, green, red’ wherever applicable. In attributes where multiple values are accepted, if a comma doesn’t indicate a separate value, it should be submitted with a preceding backslash, such as ‘ \, ‘. Please refer to the product feed specifications to learn more. Note that not all attributes support multiple values; for example, you may only provide one ‘id’ or ‘description’ value.

About the author

Juliet Martin

Juliet Martin is a writer for a specialist IT solutions, services, and support provider based in the Midlands. ACUTEC supports, develops, and manages systems with their technology.

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