Technology

Google announced Engagements, Engagement Rate & Average CPE for Light Box Ads

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On Google+, Google three new metrics in Google adwords for light box ads,The new columns are Engagements, Engagement Rate & Average CPE. In short, they just renamed other metrics to these new names:

  • Expansions will be moved from “Clicks” to the Engagements column.
  • Expansion rate will be moved from “CTR” to the Engagement rate column.
  • Average cost of expansions will be moved from “Avg. CPC” to the Avg. CPE column.

In addition, the Click metrics columns (“Clicks,” “CTR,” and “Avg. CPC”) will now refer to clicks from the Lightbox ad in its expanded state to a landing page.

SEMrush

Google-adwords-light-box-Engagements-Engagement-rate-and-Average-CPE-techblogcorner

About the author

Rahul Setia

Rahul Setia was born and raised in the Kaithal, Haryana. He worked at brands like Jabong, ProProfs etc. He was also in the List of Top 100 Social Media Influencer's 2019 by Status Brew. He lives in Delhi/NCR and is a Digital Gig & Founder of Websites i.e TechBlogCorner.com, ViralMasalla.com, DealorCoupons.com.
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