Complete Guide:Which SEO-Friendly Site URL Structure You Should Use


SEO Friendly URL’s in today’s world is most concerned factor for most of SEO’s and Webmasters for the ranking of their website.Today i am sharing out some good and simple to determine which URL Structure would be for your website. Here we go :

From an SEO point of view, a site’s URL structure should be:

  • Straightforward: URLs with duplicate content should have canonical URLs specified for them; there should be no confusing redirects on the site, etc.
  • Meaningful: URL names should have keywords in them, not gibbering numbers and punctuation marks.
  • With emphasis on the right URLs: SEO-wise, not all URLs on a site are of equal importance as a rule. Some even should be concealed from the search engines. At the same time, it is important to check that the pages that ought to be accessible to the search engines are actually open for crawling and indexing.


1) www and the non-www domain versions :

You should final from your end, With which root domain structure you want to go.Alternatively (for instance, when you can’t do a redirect), you can specify your preferred version in Google Webmaster Tools in Configuration >> Settings >> Preferred Domain.

2) Never Ever Use Dynamic and Relative URl’s :

Google recommends using hyphens (-) instead of underscores (_) in URL names and We advise you to use

Static Url’s Like this :

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Don’t Use relative or Dynamic URL’s : ( Dynamic URL)

/Google-updates.html ( Relative URL)

Now, sometimes different parameters can be added to the URL for analytics tracking or other reasons (such as sidutm, etc.) To make sure that these parameters don’t make the number of URLs with duplicate content grow over the top, you can do either of the following:

  • Ask Google to disregard certain URL parameters in Google Webmaster Tools inConfiguration > URL Parameters.
  • See if your content management system allows you to solidify URLs with additional parameters with their shorter counterparts.
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3) Create an XML Sitemap of Most Important URL’s

Create a sitemap of most important URL’s in XML version because it is for search engines and don’t forget to include your Canonical URL’s rather than duplicate URL’s.

4) Block Irrelevant pages from search engine using robots.txt

Don’t tell search engine about your shady pages which are generating dynamically such as search pages of your website, you can block this section or some other section you don’t want to display in search engine using robots.txt file, remember use this file always in the root of the website.

5)  Use Rel=”Canonical” Tag Carefully :

The canonical tag should be applied only with the purpose of helping search engines decide on your canonical ULR. For redirection of site pages, use redirects. And, for paginated content, it makes sense to employ rel=”next” and rel=”prev” tags in most cases.


6) Fewer folders is generally better

Take a URL like this:

And consider, instead, structuring it like this:

7) Avoid hashes in URLs that create separate/unique content

If you like the above mentioned tips then please do drop comment below .. Happy Reading @ #TechBlogCorner




Rahul Setia was born and raised in the Kaithal, Haryana. He worked at brands like Jabong, ProProfs etc. He was also in the List of Top 100 Social Media Influencer's 2019 by Status Brew. He lives in Delhi/NCR and is a Digital Gig & Founder of Websites i.e,, Follow me on: LinkedIn, @rahulsetia007 and Facebook.

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