Jumpstarting your content promoting efforts will be an uphill battle if you don’t have the correct tools in place to get the work done. It’s time to assume sort of a journalist and a vender to supply your audiences content that’s each helpful and amusing, almost like the value a publication brings to its readers.
I have tried to place along a map of content selling tools out there to on-line marketers. My hope is that this can facilitate guide you through the various content marketing technologies and tools alike to the right one that matches your wants.
Finding Original Content Ideas
Portent’s Content Idea Generator – Type in a topic, and get tons of ideas for your next blog post.
Quora – Look through the questions, or ask your own. Use these Q&A’s to brainstorm issues or problems your audience could use help with.
Spezify – Searches images and videos across the social web to find content related to your keyword. Use this content to come up with new and creative topics to write about.
Quandary Content Idea Generator – Answer 18 questions about your business or products, and this tool will give you hundreds of ideas for your content!
Google Trends – Search for some keywords related to your niche to see which ones are trending. Use the Hot Trends feature to see the most searched for news stories…and think about how you can incorporate these into your content.
Soovle – Type in any keyword and find out which related terms are popular on sites like YouTube, Wikipedia, Google and Answers.com.
HubSpot’s Blog Topic Generator – Type in a few nouns, and the tool will give you a week’s worth of blog topic ideas.
BuzzSumo – BuzzSumo finds the most shared content for any topic! Very clever platform. You can filter by time period or network or content type such as infographic or video.
Finding Content You Can Share (Content Curation)
PostPlanner – PostPlanner is one of my favorite content curation tools. I use it daily! What makes PostPlanner unique is that you can find proven content…content that is already resonating with audiences. Truly an invaluable resource for sourcing great content!
Trapit – ‘Trap’ relevant content from around the web, and then share it with your audience.
Google Alerts – Set up alerts for topics or keywords to be notified of any blog posts or news stories you can share with your audience.
Storify – Collect content from around the web to create ‘stories’, and then share these stories with your audience.
Scoop.it – Helps you discover and collect relevant content, add your own perspective to it, and then share on your blog or on social media.
Tagboard – Search and follow hashtags to see what’s being posted, and to find popular social media posts you can share with your audience.
Addict-o-matic – Enter a keyword, and get a list of where this term is being used online: on WordPress, Bing News, Ask.com News, YouTube and other popular sites.
Social Mention – Monitor keywords and hashtags across multiple platforms, allowing you to find trending content you can share on social media.
Finding Keywords for Your Content
Ubersuggest – Gives you hundreds of keyword suggestions related to the term you enter.
Google AdWords Keyword Planner – Keyword Planner will give you data like related keywords, average monthly search volume, and the level of competition you can expect for a particular term.
SEO Book – A fantastic tool for finding related keywords, estimates for monthly search volumes and even the cost per click or a particular keyword (should you want to bid on the keyword in AdWords).
Moz Keyword Difficulty Tool – The best tool – hands down – for estimating how difficult a keyword will be to rank for. A paid tool, but worth every penny.
Wordtracker – Gives you an estimate of the traffic you could receive for a particular keyword, as well as the level of search competition. Offers a free trial, but a full membership will run you about $27/month.
For more of my favorite keyword research tools, see my post RIP Google Keyword Tool: 4 Free Alternatives for Your Keyword Research.
Finding Blog or Social Media Images
Hubspot’s Free Business-Themed Stock Photos – 160 totally free images, no attribution or link required.
Creative Commons Search – Search for free images available on sites like Flickr or Pixabay. Many will require attribution, but hey…they’re free!
Free Digital Photos – Huge library of free images; attribution required.
morgueFile – Archived collection of photos, ranging from amateur to professional-quality. Free, and many do not require attribution.
iStock Photo – Professional-quality images. Not free, but worth it for the level of quality you get.
Shutterstock – Another site that offers high-quality, royalty-free images…for a fee.
Managing and Automating Your Social Media Content
Hootsuite – One of the most popular social media management tools; allows you to manage and schedule all your social media posts in one place.
Sprout Social – Comprehensive social media solution that allows you to publish your social media content, and then tracks how well it’s performing with your audience.
Social Oomph – Social media management with powerful automation features like adding content to your ‘queue resevoir’ (allows you to promote popular content again and again in different ways).
Buffer – Manage multiple social media accounts, schedule your content and collaborate with your team, all in one easy-to-use platform.
For more of my favorite social media tools, see my posts 9 Social Media Tools to Save You a Ton of Time and 11 Social Media Tools that Will Save You Time and Provide Key Marketing Data
Promoting Your Blog Content
Obviously, much of your content distribution and promotion will be through your own earned channels (your email list, social media, etc.). However, here are a few tools that can help you take your content promotion to the next level.
Outbrain – An advertising platform that allows you to promote your content alongside related content elsewhere online.
BuzzStream – Software that allows you to conduct link building and PR campaigns to help you build relationships with influencers who can potentially share your content.
StumbleUpon – Share your blog posts on social bookmarking sites likes StumbleUpon to generate reams of free traffic to your site.
AllTop – Getting your blog listed on a popular Alltop page can help you consistently get tons of targeted traffic to your site.
Meme Generator – If you need to add a comical spin to your content, then look to add a meme from this easy to use web resource. For inspiration, check out which memes generated by the service are gaining traction on the web.
ContentGain – This widget places links to third-party content on other websites to boost distribution. The original content publisher shares ad revenue with the website sharing the content.
Disqus – This discussion platform helps bloggers and website publisher engage readers through the comment section.
OneSpot – This tool automatically turns owned or earned content into optimized ads, distributes the content across OneSpot’s ad inventory, retargets users, and monitors results.
Gravity – Using algorithms based on users’ reading and sharing history, Gravity enables websites to deliver personalized recommendations.
Outbrain.com – This content discovery tool recommends your content to readers of other premium publishers, offering a personalized reader experience and exposing your content to engaged readers.
Vocus – This tools scans for prospects looking for companies like yours, suggests relevant social conversations and distributes your press for traffic and search.
Taboola – This promotional tool takes your content and places it on publishing websites, targeting it towards your selected audience.
nRelate – This platform helps content developers and publishers find an easier path to their target audience and grow their reader-base from their sites or elsewhere on the web.
Content Blvd – Connect with brands and publishers to create relevant and rewarding product placements.
Vibrant Media – This native advertising tool places content directly within other editorial content and all triggers are user-initiated.
issuu– Publish content such as magazines, catalogs, eBooks and more on this free platform.
Email Marketing Tools
Constant Contact – Design professional-looking emails, grow and manage your email list, and track results. In addition to email, Constant Contact offers tools for social campaigns, online surveys, and more.
iContact – Create HTML emails and signup forms, send campaigns to customers inboxes, track email campaigns, and more. iContact also offers social social media marketing tools.
Campaign Monitor – Customize your email template, send campaigns, conduct A/B testing, integrate with your blog, and more.
Monetate – Turn real-time into relevant digital experiences by taking a snapshot of every visitor, creating multivariate tests and rules-based product recommendations, and more.
Demandbase – Create targeted, relevant conversations with buyers at every stage, personalize the web experience, segment and analyze companies and more using this B2B marketing tool.
40 Nuggets – Harness marketing automation strategies, audience-analytics, and predictive intelligence to personally engage with and tailor content to each customer.
Resonance – This tool retargets content for your audience, and keeps your messaging in front of them, by tracking what your site visitors are viewing and making them aware of more relevant content.
Idio – Improve content marketing strategy by examining specific customer interests and increasing the engagement of content.
Content Authoring Tools
Easelly – Using a theme-based approach to creating infographics and visualizations this online tool, lets users drag and drop art into a theme to create shareable graphics.
Visual.ly – Browse infographics and data visualizations and create your own to drive traffic to your brand’s website and amplify your social media presence.
Adobe Creative Cloud – Sync and organize your creative assets across multiple devices, track comments, build and publish websites, apps, and more.
KnowledgeVision – Turn presentations and web content into an integrated, interactive online video experience that doesn’t require special software or app downloads.
Brainshark – Sync up marketing and sales people using a systematic, coordinated approach in this content-centric sales platform.
Prezi – This presentation tool helps users organize and share ideas by creating visualizations.
Lookbook HQ – Using your most relevant, compelling content, this tool compiles all the information you want to display to customers into a visually appealing lookbook that can be embedded or shared.
Uberflip – This tool pulls all of your content; articles, social channels, videos, into a single centralized content hub.
infogr.am – This tools helps users create interactive infographics. Users can edit data, download infographics and share & embed them.
Piktochart – This tool provides infographic templates for users and helps them create and share compelling content.
Camtasia – Helps users create high quality videos without prior experience. This tool records on-screen activity and also allows users to import from HD devices to edit and share video content
Jing – This free tool helps users share images and record videos from their screens. Users are able to quickly share this media to email, social and other various platforms.
Audacity – Record, edit and publish podcasts and interviews with this free software.
Podbean – Share and create podcasts with this tool that also lets you sell podcasts with no transaction fee.
ePodcast Creator – Control and customize every step of the podcast creation process with a full editing studio that creates a professional sound.