Google analytic announced on their official blog that “Today we are happy to introduce improvements to Google Tag Manager that will make both marketing and IT teams happy”.
Tag manager helps marketers to add tags easily to their website to monitor it.
New features in Tag Manager API :
- New APIs that tailor the power of Google Tag Manager to your unique needs
- A new intuitive interface to help you launch and edit tags even faster
- More 3rd-party templates to make tagging easier
We now offer support for tags from AdRoll, Marin, Comscore, Bizo, Clicktale, Neustar, Distillery, Turn, Mediaplex, VisualDNA, quantcast, Criteo and many more to come soon. Don’t see the tag you need? No problem: you can add it immediately as a custom HTML tag. You can also ask to have a new tag template included in future releases, as Tag Manager will continue to add new tag templates.