Update:Google AdWords Exact Match Now Matches On All Plurals, Misspellings

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Google has announced that they are dropping the option to opt out of close variants for exact match keywords in Google Adwords. So, the advertisers who don’t want to opt out this option they have to use it because it going to be the default option in Google Adwords.

If you bid using exact match for “baby clothes,” Google will now also match these variations: babby clothes, baby clothing, baby cl othes and baby cloths.

They are closing this option in late of coming September, 2014. Here is feature screen shot that will no longer be available after September.




Greg Finn explained:


If you are a paid advertiser that enjoys having full control of their campaigns – someone who bids differently based on plurality and likes knowing exactly where their ads are displayed – my sincere condolences. In late September that option for precision targeting will be removed.

About the author

Rahul Setia

Rahul Setia was born and raised in the Kaithal, Haryana. He worked at brands like Jabong, ProProfs etc. He was also in the List of Top 100 Social Media Influencer's 2019 by Status Brew. He lives in Delhi/NCR and is a Digital Gig & Founder of Websites i.e,,
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