How to optimize company official Linkedin Business page

Your linkedin company page plays a vital role in your company reputation on online space. To help you make the most of your LinkedIn Company Page, I’ve put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples I’ve gathered from top-performing Company Pages.

Here are some PRO-tips which will surely help to get more followers and brand popularity. Here we go with table of index for creating a visual guide, for better understanding of creating official company Linkedin page:

Table of Index:

1)      Write a good Company Overview

2)      Use Banner and Logo Images

3)      Create appealing Career page

4)      Create showcase pages

5)      Featured Groups

6)      Company Updates

7)      Page Analytics Feature

a)      Write a good Company Overview

Good description about your company is what is important for any company to standalone best in online space. Linkedin is the best place to show your about your company what you do and what your specialties.

“Make it easy for the right people to find your Company Page by adding SEO terms in the description and ‘Specialties’ sections.”

b)      Use Banner and Logo Images :

Create some eye caching images such as banners on the home page of your company page on linkedin. So that your followers get to know in one look what you do and where you best.

“Keep your Company Page fresh with rich cover images that reflect your company’s accomplishments, events, and offerings.”

c)       Career Page :

Use rich media such as video because Studies show that a strong employer brand can cut cost per hire by over 50%.

d)      Create Showcase pages:

Create separate linkedin company pages for showing your featured products more prominent as adobe has done for it’s creative cloud and marketing cloud and they are updating separately with different content related to their product which increase their product page visibility in search.

“For business lines or initiatives with unique messaging and audience segments, consider creating a dedicated LinkedIn Showcase Page.”

e)      Featured Groups :

Create some good informative groups and tie up them with all your LinkedIn pages to get notice by your followers when they are following their page.

f)       Company Updates :

Ask some Questions from your page followers to get the likes, comments and share because every single social interaction counts a lot and also increase your people reach.

Below  examples of Commonwealth Bank using Company Page updates to ask questions and engage with its audience.

g)      Page Analytics :

Last but not the least feature of this visual guide, Page Analytics. This helps you a lot in analyzing which is going good and which is not on the basis of frequency of post, topics you used to post and their format.

Page Analytics is inbuilt feature in Linkedin