Google Updates Link Guidelines: Widget Links Are Allowed, Now next is What ?

Disclosure: When you purchase a service or a product through our links, we sometimes earn a commission.


Just five-months ago Google’s head of search spam strongly recommended to nofollow links in widgets because the widget space has been abused with link spam.

That may have changed with a small but significant update to the Google Webmaster Guidelines link schemes page. Now, the page specifies the exact type of links that are not allowed within widgets, as opposed to saying any links.



Previously the guideline read:

Links embedded in widgets that are distributed across various sites.

Today the guideline reads:

Keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites.

As you can see, Google changed their stance on the type of links you can have in widgets. Specifically saying that not all links are not allowed but only keyword rich, hidden or low-quality links are not allowed.

About the author


Rahul Setia as SEO Analyst works for NeotericUK, based in London, UK. As an SEO, he enjoys building marketing strategies for clients, delving into website data analysis, and writing content. Outside of SEO, he enjoys playing the Cricket and listening music, although not at the same time.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.