There are often three pieces of information about pages displayed in search results to searchers in response to a search:

Sharing some points which will help our content getting into feature snippets:-
1.   Types of Feature snippets and recommenced word count –

  • Paragraphs – Min word count – 48 , Max – 108 & Characters – Min 270 , Max -691
  • List – It should be created with min 8 items then only it is useful for readers and Google.
  • Table – It should have more than 5 rows and 7 columns to be picked up in Feature snippets

2.   Types of Keywords that are max picked up in Feature Snippets:-

  • Questions — E.g Why, Are, Will, Does, Do, Can, Is, Should & How. These keywords have maximum contribution to get the content in Feature Snippet i.e 41% and Paragraph content work the best here.
  • Prepositions – E.g For, Like, To, With & Without — query eg. “iPhone without sim card”.
  • Comparison – Eg. Compare, Pricing, Price, Comparing.  Paragraph content works the best here. E.g “Princess cut vs round”

3.  Points to be noted:-

  • Create Paragraphs in 40-60 words.keep language easy to understand.
  • Paragraphs should start with headers or subheaders.
  • Images should have Alt text. Size of Images should be 600W x 425H

4.  HOW TO EARN FEATURE SNIPPETS-

  • Identify the right keywords – what users are searching more
  • Identify on what keywords competitors are getting in feature snippets
  • Edit in the content for which keywords are already in top 5 positions 
  • Filter keywords and queries according to search console and make changes in the present content.
  • Get more active on Social media and pass the website URL links there. 

These practices will help us gain the CTR and leads as well. 

About the author

Harinder Kaur

Harinder Kaur has completed her M.tech in Computer Sc. & engg. from Kurukshetra University. She has done research on Mobile ad hoc networks as project fellow at SMVD university. She is currently working on her new startup dealorcoupons.com