How Content Can Be Used For SEO in 2018

SEO concept vector illustration of people using laptops for developing and optimizing website or mobile app. Flat modern design of young programmers coding a new project and analysing search engine
Written by Rahul Setia

We all know that SEO is one key tool that helps you rank well. To make your website a little more visible, you need to take up some tricks. Many companies like YEAH! Local offers SEO services and make your website rank high. You can opt for these services for good results.

SEO concept vector illustration of people using laptops for developing and optimizing website or mobile app. Flat modern design of young programmers coding a new project and analysing search engine

Some of the common aspects you will come across for improving SEO score are:

  1. Adding relevant content

Publishing quality content on your website is the foremost aspect that can make you rank high. There is no substitute to publishing relevant and quality content. It is an easy way to increase traffic in your website. It also improves the relevance and authority of your website.

You need to know what keywords to use and for which page. You have to imagine the reader’s perspective and then create content. The keywords have to be repeated many times to help you rank better. Placing them once or twice in the first and last paragraphs, along with the desired density in the content will help. You must also use font features like italics, bold, and heading tags, to make it better. Never compromise on quality SEO writing as the best pages are written for the user’s benefit more than the readers!

  1. Regularly update content

People feel strongly about the content they post or they read. This goes same for how the search engine perceives it. You need to update content regularly to keep it fresh and proper. The process improves your score on search engine.

  1. Metadata

When you design a website, every page includes a space between the heading tags. This is where you need to add the metadata or information related to the content of the page. If you use a CMS site, then the UMC team will offer pre-populated information. These include the following:

  • Title metadata: it includes the title displayed on top of any browser window. It is the most important metadata of the page. People with CMS website gets an automated system to create meta-title for every webpage.
  • Description metadata: it is the textural description that your browser uses in the page search return. Consider it as the window display of the site or a brief and appealing description of what contains within.
  • Keyword metadata: these are the search terms that people type when they look for your page or something relevant. You need to include many terms, but you shouldn’t get greedy. There is a limit to how much keywords you can add. At an average, 6-8 phrases can include around 1-4 terms of keywords.
  1. Site full of links

You must focus on adding relevant links in your content. Rather than posting ‘click here’ links, write the name of the landing page and add the hyperlink. The ‘click here’ term doesn’t yield you SEO value, but adding the exact phrase will add such value.

  1. Use ALT tags

You should describe audiovisual media with the help of alt tags or the alternative text descriptions. It allows the search engines to locate the page and that is crucial for those who need text-only browsers.

These are some of the smart ways of utilizing content. There are many other aspects that can come to help, but good content can never be compromised on. If you go through this aspect, you will be able to rank better online.

About the author

Rahul Setia

Rahul Setia as Digital Marketing Head works for Contentmart.com. As an Digital Head, he enjoys building marketing strategies, delivering into website data analysis, and writing content., On twitter @rahulsetia007 and Facebook.

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1 Comment

  • Useful article you will tell the people about the importance of content and that is true. I like the more this point “Regularly update content” in this article. And This is really the important factor of ranking. And yeah this is right “Content is King”