You don’t need to be told that when it comes to digital marketing, social media is one of the most powerful tools you have at your disposal. In this day and age, creating a strong online presence is more important than the majority of tactics and strategies employed by businesses. This is why it is unfortunate that so many people make mistakes when it comes to social media marketing.
Considering how your online presence can make or break your reputation as an individual or a business, you will have to be extra careful when you tread on those platforms. So, if you want to be sure not to make any blunders that can disrupt your business, here is what you should avoid at all costs:
Using Too Many Different Platforms
On the surface, all social media platforms appear to be the same. After all, they serve a similar purpose. However, if you look a little closer, you will notice that there are several important differences when it comes to each of these sites or apps.
For one thing, each platform attracts a rather different demographic. You will most likely find millennials and middle-aged individuals on Facebook and YouTube while Instagram, Twitter, and Snapchat will attract teenagers and a somewhat younger demographic.
So, why is it important that you know all this? Well, as you can see, it doesn’t really make much sense for you to be on all these platforms if only a few apply to you. For instance, if your target audience is older, you will find that sticking with Facebook and YouTube will yield better results.
Not Having a Social Media Plan
Most people have a rather laissez-faire attitude towards social media marketing. This means that they post only when they feel like it, and don’t have a proper strategy in place. Well, if this describes your approach to posting, then it is time for a drastic change. The first thing you will need to do is to draw up a marketing plan. This includes creating relevant and shareable content of high quality. At the same time, it also involves keeping track of how your posts and other promotional material are doing. This provides you with a better idea of what works and what doesn’t.
Posting Poor Images and Video
These days, you will find that most consumers favor images and videos. After all, a picture (or a video) really can speak a thousand words. This is why it is quite disheartening when people post poor quality images or video online. By doing this, you are actually turning away a number of followers from your page. Not to mention, you are also creating content that no one is willing to share.
If you are wondering how you can overcome this, it’s simple. First, invest in a good-quality camera – while this may seem like an investment, in the beginning, it will certainly pay off later. Then, learn how to capture great images. This means paying attention to angles, lighting, background, and more. By making the necessary effort, you will be able to see a higher rate of engagement
Not Engaging With Your Followers
Speaking of engagement, if you merely post content and then leave your followers to view it, you will not experience much growth. One of the perks of engaging in social media marketing is that you get to interact with your consumers and followers on a more personal level. This is why it is so important to utilize this opportunity.
Now, depending on the number of followers you have, this may seem like a fairly impossible task. However, you don’t need to go overboard. Rather, insert a few well-placed comments where they are most likely to have an impact. It is also a good idea to have a per-planned list of replies to make your work easier. Also, when you are really strapped for time, make use of emojis and GIFs instead.
Avoiding Partnerships and Influencers
Yet another advantage of social media is that it gives you access to a wider audience, perhaps more than any other avenue. Despite this, you will find that many of your target audience is inaccessible, perhaps because you don’t have the right connections. Even with the help of paid ads, you will still need to start considering partnerships or teaming up with influencers.
See, these individuals already have established relationships with their followers. As such, consumers will be more likely to trust you if you are introduced to them via trusted or popular sources. So, make it a point to find influencers or complementary brands to help you out.
Focusing on Yourself or Your Products
The main purpose of your social media profile may be to sell or promote something. However, your followers don’t want to just hear about you, your products, and your services. They are more interested in news or content that is going to enrich their own page.
This is why it is important to diversify the content you post. While it is imperative that you remain relevant, you should still find new topics to post about. This keeps your profile fresh, interesting and significant to your followers.
Not Making Necessary Changes
In an earlier point, the importance of tracking analytics was mentioned. This helps you to learn which tactics work and which you should stay away from. Now, once you have picked up on this information, take the necessary steps to make changes to your content. For instance, if you have noticed that your followers aren’t interested in continuous promotional ads, do away with some of these. At the same time, replace them with content that your followers have shown an interest in.
There are quite a few mistakes you could make when it comes to social media marketing. However, now that you are aware of what they are, make sure to avoid them. In doing so, you are poised to not just keep your followers happy but also to gain new customers that can boost your online presence.