How SEO Trends 2018 Is Going To Change Your Business Strategies.

seo-trends-2018
Written by Rachel Schumaker

Search Engine optimization trends are continuously evolving. However, with effective SEO strategies, you will stay abreast and improve rankings on your website.

As a website owner, you need to ask yourself is your domain strength strong enough to bring in more traffic?

Is your keyword usage popular enough to attract more people to your website?

seo-trends-2018

For web owners, implementing latest SEO trends will bring a true value to your online business. Moreover, your content has to be relevant, eye-catching and timely to grab the attention of web users. To help you upgrade your website, we have compiled the most effective SEO trends to look keep tabs on in 2018. Let’s look at these trends, shall we?

Most Effective SEO Trends 2018  

Website Moving to HTTPS/SSL

HTTPS provides encrypted website connection between a web server and web browser. HTTPS stands for Hyper Text Transfer Protocol Secure and it is a secure version of HTTP. HTTPS enabled website minimizes the risk of hacking. Google has announced a deadline to show “Not Secure” warning to insecure (HTTP) website. Thus, HTTPS or secure website can have a positive impact on improved Google search engine rankings. Web owners are advised to move their websites to HTTPS.

To add HTTPS next to the website URL, you will require to set up SSL certificate on your website. You can buy low cost SSL Certificate from an authorized re-seller. As you may know that SSL (Secure Sockets Layer) or HTTP connection must be established for doing e-commerce transactions securely as well as drive more traffic. Online visitors will be assured of data security.

Voice Search

A user looking out for ideal and very quick ways to search any information online. This is why installing a voice search can be vital for web owners. Whether it is fun to utilize voice search capabilities or it is more effective as a search engine, the voice search still trends as far as SEO is concerned. To prove this point, Google Home and Amazon Echo were very popularly used in 2017. The trend will keep up in 2018 but probably with new models. SEO trend experts also said that Voice Search will likely affect SERPs.

Voice Search will trend more so because of Smartphones. Smartphones have advanced and are therefore very effective with voice search. Just like Apple’s SIRI, the search engine voice search is bound to become very popular.

Accelerated Mobile Page (AMP)        

One of the reasons why AMP technique will remain effective is because it fastens the functionality of browser loading. AMP fastens website loading speed and it is crucial to note that website loading speed is valued by Google. A web page that loads really quick will attract more consumers. It will also maintain user retention ratio.  Visitors to your page will automatically be turned off by a webpage that takes forever to load. AMP, therefore, helps with fast loading mobile pages that enable mobile users to drive in content very fast. Most websites have moved to AMP and if you haven’t, switch to this newest version to keep abreast of ranking status.

Quality Content

Quality content dominates the SEO world and that is not about to change. Coming up with exclusive and exceptional content will generate traffic to your site, thus turning sales leads. Keep in mind that Google evaluates the kind of content on your web page. Therefore, go a step ahead and generate quality and relevant content so that web visitors will prefer your site to others.

There is a lot of information that you can create on your web page. No matter the genre of your content, whether business oriented, reflections, DIY kind of articles and any other, generate quality content. Moreover, you can outsource experts to generate relevant content for your site.

User Experience Optimization    

Google takes into consideration User Experience while ranking. Google does this by keeping track of web pages and sites that satisfy online users. Sites that satisfy users per say have characteristics such as friendly layout and navigation, high loading speed, among others. You, therefore, need to redesign your web pages to suit the needs of the users.

You can optimize the user experience by allowing a Share Button that allows content to be shared, and ensure compatibility and readability on different devices. Moreover, building valuable back-links still remains an effective SEO trend in 2018. You must note that you should link pages that provide additional but relevant information to visitors.

Local SEO

Local and hyper-local searches include searches that relate to goods and services found within the locality of the web user. For instance, one may look up for information such as company contact, online reviews, the location of a building and more.

Local SEO is not a new SEO trend but it will still dominate in 2018. To use this trend effectively, as a web owner, you need to create keywords related to the market in order to be a notch higher. Local SEO influences SEO trend in that Google in conjunction with other search engines determine local business ranking using the algorithm. Google considers business directories information in the rankings.

Visual Representation

Visual representation in form of images and video usage is another effective SEO trend in 2018. Google knows that visual representation brings a personal touch to web content. Online users need videos and images to experience the learning or viewing experience effectively. Live posts are also a plus. Image and video usage will also trend as an SEO since they elevate user I interaction.

Case scenario: tourists planning to go to a particular destination will likely feel more confident by watching video clips of the place or pictures.  It makes sense, right? That’s why Google fancies these type of websites.

Final Remarks:

That’s it! These are SEO trends to look out in 2018 and it’s time to ensure your site is following up with the world of SEO. Other effective SEO trends include website optimization and content marketing and use of social media marketing. Web owners are already implementing best SEO tactics to achieve better SERP results. You will need to stay ahead in competition. You can get experts advice to create quality content for your site.

About the author

Rachel Schumaker

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